Titled “In The Spotlight,” this PSA for The Stuttering Association for The Young (SAY) from BBDO New York portrays the emotional weight on young people living with a stutter to ignite a conversation and bring awareness to this common yet stigmatized speech disorder.
Directed by Alex Gorosh of Hungry Man, the film hyperbolizes what it feels like for youth who stutter while delivering ordinary conversation–as if they are literally on stage, in the spotlight. It aims to educate viewers on how to treat their peers who stutter, stressing empathy and patience, just in time for the upcoming school year.
The pro-bono partnership with BBDO NY and SAY was actually inspired by the agency’s own jr. copywriter, Aaron Marshall who shared his experience of growing up with a stutter. For example, there were times he would order something at a restaurant that he did not want, just to avoid stuttering.
Credits
Client The Stuttering Association for the Young (SAY) Agency BBDO New York David Lubars, chief creative officer, worldwide; Lance Vining, Gary Toit, VPs, creative directors; Aaron Marshall, copywriter; Whitney Husnik, producer; Julia Millison, music producer; Dexter Blumenthal, strategy director; Isabel Rendon, strategist; Lucy Bennett, influencer lead; Chris Daniele, director of digital analytics. Production Company Hungry Man Alex Gorosh, director; Sherra Fermino, producer; Caleb Dewart, Mino Jarjoura, Dan Duffy, Meredith Bergman, exec producers; Eric Ulbrich, DP; Paul McConnell, production designer. VFX & Color The Mill Anastasia Von Rahl, managing director; Warwick Hewett, sr. producer; Mike Cimino, production coordinator; John Leonti, creative director & shoot supervisor; Chris “Badger” Knight, 2D lead artist; Freddy Parra, 3D lead artist; Stephen Paragone, 2D artist; Lalida Karnjanasirirat, Amit Patil, C Dinesh Reddy, Anthony Ignatius Dsouza, 3D artists; Vinamra Ramniranjan Bhartia, Utkarsha Chittaranjan Wairkar, production support; Paul Yacono, colorist; Denise Brown, sr. color producer; Lindsey Orlando, production coordinator, color; Gemma Parr, Logan Highlen, color assists. Audio Post Lime Studios Zac Fisher, audio mixer; Michael Baran, audio assistant; Kayla Phunnglan, sr. producer; Susie Boyajan, exec producer. Music Walker Chris Keye, composer; Jendayi Bonds, associate producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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