When a toy shop owner needs help, the care he receives translates into healing a village and bringing it back to life, underscoring that holiday time can be magic.
Directed by Fredrik Bond of MJZ for agency Alto, this film for hospital/medical center Montefiore Einstein–with music from Oscar nominee (Minari) Emile Mosseri–proves that “Caring Makes Magic.”
Client Montefiore Einstein Loreen Babcock, VP, chief marketing officer. Agency Alto New York Hannes Ciatti, chief creative officer, founder; Matt Bonin, head of entertainment + production, partner; Ed Rogers, managing director, partner; Tara Fray, head of strategy, partner; Dan Kroeger, Pierre Janneau, creative directors; Bryan Stokely, writer; Chen Liang, Filipe Nogueira, art directors; Kim Cross, executive producer, film; Julia Menassa Paney, director of art production; Marvin Cassell, integrated production associate. Production Company MJZ Fredrik Bond, director; Ben Scandrett-Smith, exec producer; Alicia Richards, line producer; Daisy Mostyn, production manager; Arnaud Potier, DP; Dan Betteridge, production designer. Editorial Work Rich Orrick, editor; Chris Wronka, assistant editor; Erica Thompson, exec producer; Malia Rose, editorial producer. Post/VFX KEVIN Tim Davies, founder/creative director; Andrew Cowderoy, post producer. Color Grade Company 3 Sofie Friis Borup, colorist; Shannen Troup, color producer. Music Walker Music Emile Mosseri, composer. Sound Design & Mix Barking Owl Gus Koven, sound designer/ Ashley Benton, exec producer; Matt Keith, mix engineer
This Tแบฟt (Vietnamese for Lunar New Year), Apple launches its second โShot on iPhoneโ campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled โSave the Music,โ the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. โSave the Musicโ celebrates Evansโ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
