Tuesday, May 22, 2018
You are here:

Top Spot Of The Week: Againstallodds Directs Manor's "The Drawing" For BETC Paris

By

Robert Goldrich
Tuesday, Dec. 5, 2017

1493 views

Log in or register now!

Againtsallodds via Passion Pictures directed this charming animated holiday spot for Swiss department store Manor out of agency BETC Paris.

‘Tis the hectic season for Santa who is overwhelmed with kids’ letters--with the younger ones sending him drawings to illustrate what they want for Xmas. But what happens when St. Nick can’t make head or tails of a drawing, unable to discern what a lad or lass would like to get? That dilemma comes front and center in this commercial. Santa calls upon his many contacts and yuletide-savvy colleagues for help but none of them can figure out what the drawing depicts.

Santa cannot let the boy down so he goes to the one place that can translate the cryptic drawing: Manor, which is the ultimate shopping destination, with workers possessing expertise on every holiday gift suggestion in sight. Manor deciphers the drawing, helping to fulfill yet anther Xmas wish.

Credits

Client Manor department stores Agency BETC Paris Marie-Eve Schoettl, David Soussan, creative directors; Remi Babinet, chief creative officer; Cyril Arandel, art director; Adrian Skenderovic, copywriter; David Brakha, producer. Production Passion Paris againstallodds, director Audio Schmooze

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/74329/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/74329/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/74329/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/74329/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Tuesday, May. 22, 2018

Fifty years after filmmakers shut down the Cannes Film Festival, the...

Monday, May. 21, 2018

Lisa Gunning has signed with production company Imperial Woodpecker for...

Monday, May. 21, 2018

The Cannes Lions International Festival of Creativity has announced the...

Monday, May. 21, 2018

Mass Appeal, an urban culture-focused media and entertainment company, has...

Recent SPW Releases

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...

Monday, May. 21, 2018

Ancient culinary secrets blend with Zen wisdom in an intriguing new food...

Monday, May. 21, 2018

The Academy of Motion Picture Arts and Sciences is pleased to announce a...

Monday, May. 21, 2018

Cannes Lions, the International Festival of Creativity, has today...

Monday, May. 21, 2018

Award-winning Supervising Sound Editor and Re-Recording Mixer Will Files...

Monday, May. 21, 2018

LumaForge announced today that Krysta Masciale will join the company as...

Top