Director Bruno Aveillan of Quad Productions teamed with Paris ad agency Altmann + Pacreau on this powerful film, The Cry, for 30 Millions d’Amis (30 Million Friends), a French organization dedicated to fighting for the welfare and protection of all animals.
This film provides a unique sensory experience which sheds a poignant, heart-wrenching light on the cruelty that many defenseless animals have to endure as they are subjected to varied forms of abuse, including abandonment, intensive farming, bull fighting, animal testing, hunting abuses and circus animal exploitation.
The Cry is part of a campaign that challenges politicians to handle animal protection as a core social issue. Altmann + Pacreau imagined a campaign featuring the brutality of human indifference towards the plight of animals–animals who find themselves united by the same cry of despair.
CreditsClient Fondation 30 Millions d’Amis (30 Million Friends) Agency Altmann + Pacreau, Paris Olivier Altmann, executive creative director; Jessica Piergiovanni, head producer; Charles Schiepan, art director; Jack Roman, copywriter. Production Quad Productions/Quad Group Bruno Aveillan, director; Timothee Boulliee, exec producer; Thomas Le Peutrec, director of production. Nataly Aveillan. Production Services Shelter Postproduction Editorial Fix Studio/Quad Group Thanh Long Bach, editor; Nataly Aveillan, post producer; Arthur Paux, colorist. Music “Erica’s Waltz” written by Olafur Arnalds. Sound Production AOC. Post Benjamin Laborde, SFX supervisor/lead Flame; Aymeric Rochas, Anne Georges, Flame artists.
Top Spot of the Week: Tennis Anyone? BigTime Creative Shop, Directing Duo Los Perez Team On Trailer For “Six Kings Slam” Tournament
Six tennis legends. Eight VFX worlds. “Call Of The Kings” is a trailer promoting Riyadh Season’s “Six Kings Slam,” a one-of-its-kind tennis tournament. This five-minute film was developed by BigTime Creative Shop and directed by Los Pérez, with visual effects from Electric Theatre Collective. Tennis players Novak Djokovic, Rafael Nadal, Carlos Alcaraz, Daniil Medvedev, Holger Rune and Jannick Sinner star, each integrated into a bespoke VFX environment which mirrors their unique skill set. Djokovic, synonymous with mental strength, uses his power to stop a hurtling ball, whilst King-of-clay-courts Nadal shatters a gigantic clay effigy to take his shot. A viking explosion on seriously choppy waters, a near-invisible robot in a sandstorm and an armor-clad roaring bear are other elements of the film, deploying assorted VFX disciplines. Fire torches, crumbling rocks, exploding waves, parting oceans, creature animation, flaming tennis courts, electric rackets, avalanches and other FX elements were crafted in Houdini, while traditional digital matte painting allowed for set extension and enhancement throughout. With a host of celebrity talent with tight diaries shot against green screens and set builds, Electric Theatre Collective began concepting the scenes from the early stages, gathering photographic references, utilizing Midjourney and drafting concept art, while considering lighting and camera language and timing in pre-vis. Meanwhile, photogrammetry scans of sand dunes and cliffs helped to cement a huge scale 3D world, allowing for dynamic camera moves which are integral to the flow of the campaign. Dean Robinson, CG creative director, commented, “This job was far bigger and broader than anything Electric has ever dealt with before. The film... Read More