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TDA_Boulder Turns Out A "Cheesier Than Ever" Spot For Daiya


Robert Goldrich
Friday, Jul. 15, 2016


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This tongue-in-cheek spot takes us into sitcom laugh track land with a mundane slice-of-life vignette--a wife offering her hubby some non-dairy pizza--eliciting canned chuckles galore from a studio audience. The husband milks the laughter for an inordinate stretch of time, as we see that dairy-free Daiya pizza and cheese offers crave-ability and mouth-watering “cheesiness.” An end tag slogan “Cheesier Than Ever” underscores that Daiya cheese is the hero in the cheesiest of moments.

Spencer Chinoy of Freestyle Picture Company directed the commercial for Colorado-based indie agency TDA_Boulder.


Client Daiya Food Agency TDA_Boulder Mia Nogueira, art director; Brian Mulligan, writer; Jeremy Seibold, creative director; Jonathan Schoenberg, executive creative director; Lindsey Ritter, Kate Osborne, producers; Constance DeCherney, director of strategy. Production Freestyle Picture Company Spencer Chinoy, director; Kevin Chinoy, exec producer; Jeffrey Schneider, DP. Postproduction Cosmo Street Jeff Grippe, editor; Chelsea Spensley, post producer. Audio Lime Studios Zac Fisher, mix/sound effects. Color Apache Steve Rodriguez, colorist.

Category of ScreenWork: 


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