Monday, November 12, 2018
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TBWA\NEBOKO, Psyop, Golden Wolf, adidas On The Run To Combat Marine Plastic Pollution

By

Robert Goldrich
Friday, Jul. 6, 2018

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Amsterdam-based agency TBWA\NEBOKO, creative partner of global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. Eight million tons of plastic ends up in the ocean every year. Adidas believes that, through sports, we have the power to change lives and also the world. The sports brand puts those words into action again this year with the FW18 UltraBOOST Parley. The shoe’s upper knit is made of Parley Ocean Plastic™, a proprietary textile made from recycled plastic retrieved from coastal communities and beaches. Each pair prevents approximately 11 plastic bottles from entering the oceans. Adidas has been working with Parley for the Oceans, an organization that raises awareness about the beauty and fragility of the oceans, since 2015.

To help support the launch of the UltraBOOST Parley TBWA\NEBOKO partnered with production house Psyop and animation studio Golden Wolf to create this stop-motion animation piece in which the upper knit is used as a canvas. On it the creation story of the UltraBOOST Parley is told through beautiful embroidery. The content is being rolled out through adidas channels in cinemas, online video and social channels.

Marco Spier of Psyop directed the video.

Credits

Client adidas Agency TBWA\NEBOKO, Amsterdam Production Psyop Marco Spier, director; Neysa Horsburgh, managing director; Shannon Alexander exec producer; Amy Fahl, head of production; Christian Bach, head of VFX; Jonah Friedman, R&D; Dorian Douglass & Paul “Pizza” Pianezza, producers; Pakorn Bupphavesa, technical director; Thomas Panayiotou, 2D lead; Donna Denison, Eric Schmidt, Pedro Lavin, Kyle Fewell, Samrath Kaur, designers; Carl Mok, Thao Dan Nguyen Pan, Thomas Panayiotou, Nuke compositors; Brett Nicoletti, Mike Hackett, editors; Oliver Castle, Alvin Bae, Chris Santoianni, Carl Mok, Thao Dan Nguyen Pan, lighters. Animation Golden Wolf Ingi Erlingsson, creative director; Dotti Sinnott, exec producer; Tania Baptista, head of production; Stefan Falconer, art director; Charles Bigeast, Nick Stoney, designers; Thom Eide, lead animator; Tim Whiting; Eliot Ruocco-Trenouth, animators; Ana Hoxha, production assistant.

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