Sunday, June 24, 2018
You are here:

TBWA\Chiat\Day, RSA "Live There" In “Paris” Spot For Airbnb

By

Robert Goldrich
Tuesday, May. 17, 2016

1806 views

Log in or register now!

The second phase of Airbnb’s global “Live There” campaign from TBWA\Chiat\Day continues with the release of three spots, including this one which encourages travelers not to visit Paris but to live there--staying in a neighborhood and meeting people, experiencing the local attractions and getting a feel for the community via Airbnb. In this case, the experiential virtues of “living” in Paris are extolled as we see a visiting family get a real taste of the City of Lights. The campaign mantra is simply, “Wherever you go, don’t go there--Live there.”

Anna Sandilands and Ewan McNicol of RSA directed all three new spots in the campaign.

Credits

Client Airbnb Agency TBWA\Chiat\Day Stephen Butler, Brent Anderson, Kevin Butler, John Figone, Michael Flannery, Chris Mizutani, Rafael Goncalves, Sarah Johnston, Logan O’Brien, creatives; Tanya LeSieur, Brian O’Rourke, Darryl Hagans, Joseph Haldeman, Dena Moore, Kat Urban, Karen Youngs, Karishma Singh, production. Production RSA Anna Sandilands + Ewan McNicol, directors; Jules Daly, president; Marjie Abrahams, exec producer; Elicia Laport, head of production; Jan Wieringa, Julie Sawyer, line producers; Stephen Strosin, production supervisor; Jim Jolliffe, DP; Thom Murray, global stylist. Editorial Rock Paper Scissors Damion Clayton & Marjorie Sacks, editors; Shada Shariatzadeh, post producer; Mike Spagnoli, assistant editor

Style: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/66950/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/66950/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/66950/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/66950/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Jun. 23, 2018

Say this about TV creators in 2018 — they don't give up easily. Three...

Friday, Jun. 22, 2018

Procter & Gamble had a Grand time at the Cannes Film Lions competition...

Friday, Jun. 22, 2018

Creative brush strokes from Pablo Picasso and Leonardo da Vinci were...

Friday, Jun. 22, 2018

Sonia Malfa--who was selected for the Commercial Directors Diversity...

Friday, Jun. 22, 2018

DP Daisy Zhou has joined Innovative Artists for representation in...

Friday, Jun. 22, 2018

Barton F. Graf has hired Savanah Brihn as chief strategy officer and...

Recent SPW Releases

Friday, Jun. 22, 2018

The five international channels of China Global Television Network (CGTN...

Thursday, Jun. 21, 2018

NorthSouth Productions, the company behind the smash-hit comedy series...

Thursday, Jun. 21, 2018

Christina Rzewucki is a Texture and Look Development Artist at Rising Sun...

Thursday, Jun. 21, 2018

The Producers Guild of America (PGA) announced Saturday, January 19, 2019...

Thursday, Jun. 21, 2018

Director Aubrey Smyth, represented for commercial and brand assignments...

Top