TBWA\Chiat\Day, RSA "Live There" In “Paris” Spot For Airbnb
The second phase of Airbnb’s global “Live There” campaign from TBWA\Chiat\Day continues with the release of three spots, including this one which encourages travelers not to visit Paris but to live there--staying in a neighborhood and meeting people, experiencing the local attractions and getting a feel for the community via Airbnb. In this case, the experiential virtues of “living” in Paris are extolled as we see a visiting family get a real taste of the City of Lights. The campaign mantra is simply, “Wherever you go, don’t go there--Live there.”
Anna Sandilands and Ewan McNicol of RSA directed all three new spots in the campaign.
Client Airbnb Agency TBWA\Chiat\Day Stephen Butler, Brent Anderson, Kevin Butler, John Figone, Michael Flannery, Chris Mizutani, Rafael Goncalves, Sarah Johnston, Logan O’Brien, creatives; Tanya LeSieur, Brian O’Rourke, Darryl Hagans, Joseph Haldeman, Dena Moore, Kat Urban, Karen Youngs, Karishma Singh, production. Production RSA Anna Sandilands + Ewan McNicol, directors; Jules Daly, president; Marjie Abrahams, exec producer; Elicia Laport, head of production; Jan Wieringa, Julie Sawyer, line producers; Stephen Strosin, production supervisor; Jim Jolliffe, DP; Thom Murray, global stylist. Editorial Rock Paper Scissors Damion Clayton & Marjorie Sacks, editors; Shada Shariatzadeh, post producer; Mike Spagnoli, assistant editor