Jennifer Aniston reveals for the first time her sleep story spanning many years of challenges and how she has learned to make sleep a priority to have both better nights and days in this insomnia education campaign for Idorsia U.S. out of Goodby Silverstein & Partners. Idorsia makes a medicine and has a treatment program to address insomnia.
Taika Waititi directed this spot in the “Seize the Night & Day” campaign via production company Hungry Man, in which two versions of Aniston appear.
Client Idorsia Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Kate Baynham, Hanna Wittmark, creative directors; Claire Stokes, sr. copywriter; Maria Sousa Machado, sr. art director; Katie Rich, writer; Benny Gold design director; Johan Vernizzi, designer; Bonnie Wan, partner, head of brand strategy; Gabriella Dishotsky, brand strategy director; Leila Gage, director of broadcast production; James Horner, executive producer; Rachel Saxon, sr. producer. Production Hungry Man Taika Waititi, director’ Kantu Lentz, 2nd unit director; Mino Jarjoura, managing partner/exec producer; Dan Duffy, exec producer/director of sales; Caleb Dewart, exec producer; Marian Harkness, head of production; Mala Vasan, producer; Mike Berlucchi, DP; Robb Buono, production designer; Brian Stevens, 1st AD. Editorial The Den Christjan Jordan, editor; Kayla Hashimoto, assistant editor; Ryan Curtis, exec producer; Cassandra Guardado, post producer. Music “Orchestral 450,” track; Thomas Scott, ASCAP, composer; DUFOR Music, ASCAP, publisher. Sonic Branding Butter Music and Sound Annick Mayer, exec producer; Tim K, ECD; Stone Irr, producer; Malayna Ellis, associate producer. Audio/Sound Design Lime Studios Joel Waters, audio mixer; Collin Thomas, assistant; Samantha Sotomura, sr. producer; Susie Boyajan, exec producer. Color Primary Gregory Reese, colorist; Jenny Bright, producer; Thatcher Peterson, exec producer; David Oh, color assistant. VFX KEVIN Sue Troyan, partner/sr. exec producer; Tim Davies, partner/ECD/VFX supervisor; Jami Schakel, sr. VFX producer; Rob Winfield, Susan Scharping, compositors.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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