Jennifer Aniston reveals for the first time her sleep story spanning many years of challenges and how she has learned to make sleep a priority to have both better nights and days in this insomnia education campaign for Idorsia U.S. out of Goodby Silverstein & Partners. Idorsia makes a medicine and has a treatment program to address insomnia.
Taika Waititi directed this spot in the “Seize the Night & Day” campaign via production company Hungry Man, in which two versions of Aniston appear.
Client Idorsia Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Kate Baynham, Hanna Wittmark, creative directors; Claire Stokes, sr. copywriter; Maria Sousa Machado, sr. art director; Katie Rich, writer; Benny Gold design director; Johan Vernizzi, designer; Bonnie Wan, partner, head of brand strategy; Gabriella Dishotsky, brand strategy director; Leila Gage, director of broadcast production; James Horner, executive producer; Rachel Saxon, sr. producer. Production Hungry Man Taika Waititi, director’ Kantu Lentz, 2nd unit director; Mino Jarjoura, managing partner/exec producer; Dan Duffy, exec producer/director of sales; Caleb Dewart, exec producer; Marian Harkness, head of production; Mala Vasan, producer; Mike Berlucchi, DP; Robb Buono, production designer; Brian Stevens, 1st AD. Editorial The Den Christjan Jordan, editor; Kayla Hashimoto, assistant editor; Ryan Curtis, exec producer; Cassandra Guardado, post producer. Music “Orchestral 450,” track; Thomas Scott, ASCAP, composer; DUFOR Music, ASCAP, publisher. Sonic Branding Butter Music and Sound Annick Mayer, exec producer; Tim K, ECD; Stone Irr, producer; Malayna Ellis, associate producer. Audio/Sound Design Lime Studios Joel Waters, audio mixer; Collin Thomas, assistant; Samantha Sotomura, sr. producer; Susie Boyajan, exec producer. Color Primary Gregory Reese, colorist; Jenny Bright, producer; Thatcher Peterson, exec producer; David Oh, color assistant. VFX KEVIN Sue Troyan, partner/sr. exec producer; Tim Davies, partner/ECD/VFX supervisor; Jami Schakel, sr. VFX producer; Rob Winfield, Susan Scharping, compositors.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
