The Sweet Shop's Nick Kelly Directs Big O Tires' "Jell-O" For Barkley, Kansas City
The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”
The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come in assorted instances, including in this spot in which a wobbly tire plays havoc with a platter of green jello being held by a backseat car passenger.
Nick Kelly of The Sweet Shop directed the commercials in this campaign, including “Jell-O.”
Client Big O Tires Agency Barkley, Kansas City Katy Hornaday, executive creative director; Doug Hentges, Chris Cima, creative directors; Melany Esfeld, executive producer; JP McIntosh, sr. producer; Jasmine Henry, producer; Chris Larberg, art director; Justin Smith, copywriter; Scott Roberts, strategist. Production The Sweet Shop Nick Kelly, director; Laura Thoel, exec producer; Kali Niemann, producer; Erin D’Allesandro, production designer. Editorial Cutters Dustin Kaufman, editor; Heather Richardson, editorial producer. Postproduction Flavor Neal Cohen post producer. Color Company 3 Tyler Roth, colorist. Audio Evolution Audio John Blank
Recent SHOOT News Stories
Recent SPW Releases
Yard Dog has signed director Kelsey Larkin for exclusive representation in...
Director Bram Van Riet says he feels like he’s home again. The director, a...
Today’s announcement by the Academy Awards ® of the nominees for the 90 th...
Mobius Awards has announced a shortlist of 18 nominees for Best of Show in...
To meet increased demand from clients in the entertainment industry, Los...