Superprime's Rick Famuyiwa Directs "Never Lose the Love" For Gatorade, TBWA\Chiat\Day
World-class athletes remember how their love for their particular sport started when they were kids. This Gatorade spot shows how that childhood love continues to motivate them--specifically Usain Bolt, Serena Williams, Paul George and April Ross--in their adult careers.
Rick Famuyiwa of Superprime directed “Never Lose the Love” for TBWA\Chiat\Day.
Client Gatorade Agency TBWA\Chiat\Day Brent Anderson, executive creative director; Renato Fernandez, worldwide creative director; Mark Peters, Gustavo Sarkis, creative directors; Doug Menezes, associate creative director; Brian O’Rourke, director of production; Guia Iacomin, executive producer; Stephanie Dziczek, sr. producer; Lucy Plunk, producer; Kathleen Ackel, associate producer. Production Superprime Rick Famuyiwa, director; Roger Zorovich, exec producer/head of production; Salli Zilles, producer; Sally Hanson, production supervisor; Rhonda Raulston, 1st AD; Enrique Chediak, DP. Editorial Rock Paper Scissors David Brodie, editor; Patrick Tuck, assistant editor; Dina Ciccotello, producer; Helena Lee, exec producer. VFX Eight VFX Shira Boardman, Baptiste Andrieux, exec producers; Juliet Tierney, head of production; JeanMarc Demmer, creative director; Philip Ineno, VFX supervisor/Flame lead; Fred Hopp, CG lead; Benjamin Dupin, CG artist; Evan Kantor, Ryan Dahlman, coordinators. Postproduction The Mill Adam Scott, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer. Sound Design/Audio Post 740 Sound Chris Pinkston, A. Josh Reinhardt, sound designers; Stephen Dickson, mixer; Scott Ganary, exec producer; Jeff Martin, sound design producer; Geena Richard, associate producer of mix. Music Song: “Young At Heart” performed by Jimmy Durante. Rhino Entertainment Group, master licensing. Carolyn Leigh, Johnnny Richards, composers. MPL Communications Inc,. publishing; MEGA Inc., music licensing; Danny Socolof, founder; Madeline Adami, VP of licensing.
Recent SHOOT News Stories
Recent SPW Releases
Dimenco, an international pioneer in display technologies and fully owned...
Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...
When presented with a ‘drawing-a-day’ challenge by fellow animators,...
SIGGRAPH 2018 , the world’s leading showcase of digital art created using...
Emmy Award ® - winning design and branding studio Friends of Mine (FOM)...