Sony PlayStation PS4's "Perfect Day"
Building anticipation for the rolling out of the PS4, this epic spot takes gamers deep into scenes from a few of PlayStation's most popular and eagerly awaited games while players push themselves and each other to greatness. The message: Every day is the "perfect day" on the PS4, especially the day you first try it. VFX house is The Mill New York. Agency is BBH NY.
Client: Sony PlayStation Agency: BBH New York. John Patroulis, chief creative officer; Ari Weiss, executive creative director; Tim Nolan, interactive creative director; Gerard Caputo, Chris Maiorino, creative directors/creatives; Jennifer Moore Bell, lead sr. producer; Kate Morrison, sr. producer; Justin Booth-Clibborn, head of integrated production; Ian Hart, copywriter; Dave Brown, art director; Rahim Masunu, visual designer; Kelly Bignell, UX designer; Martin Mlekicki, lead producer; Victoria Fishel, digital producer. Production Company: MJZ Matthijs Van Heijningen, director; Joost Van Gelder, DP; David Zander, president; Scott Howard, exec producer; Donald Taylor, producer; Robin Brown, production designer. Bohemia Sherry Baumgart, local production company producer. HAUS (production partner) Rasmus Blaesbjerg, creative director; Dino Petrone, technology lead; Claudine Nichols, sr. producer; Tracey McAvoy, digital producer. Editorial: Union Editorial Jono Griffith, editor; Caryn Maclean, exec producer; Sara Mills, sr. producer; Megan Swados, assistant editor. Visual Effects: Legacy Effects US wardrobe construction The Mill New York Sean Costelloe, exec producer; Charlotte Arnold, Will Mok, sr. producers; Heath Raymond, color producer; Gavin Wellsman, Joji Tsuruga, shoot supervisors; Fergus McCall, colorist; Gavin Wellsman, 2D lead artist; Joji Tsuruga, 3D lead artist; John Mangia, Leonardo Costa, Jeff Robins, Emily Bloom, 2D compositing artists; Leon Woods, Alex Dreiblatt, Jeff Butler, additional 2D; Jeffrey Lee, 3D animation lead; Olivier Mitonneau, 3D lighting lead; Nicolas Couret-Chailloux, 3D FX; Wyatt Savarese, Hassan Taimur, 3D Massive; Corey Langelotti, Elizabeth Mitchell, Yoann Gouraud, Quentin Sauvinet, Lauren Shields, 3D artists; Kristin Johnson; matte painting; Tetsuro Mise, design. SCANable, The Woodlands, Texas. Travis Reinke, LiDAR services Trace VFX, Mumbai, India Rotoscoping and tracking Music: Lou Reed. Audio: Human Sound design/additional music: Sound Lounge Tom Jucarone, mixer.