Dr Pepper kicked off a new brand campaign with the debut of a spot during the first-ever College Football Playoff National Championship Game tonight. Focusing on unique, one-of-a-kind stories and unlikely heroes, the campaign from Deutsch LA also introduced a refreshed tagline–”Always Be One Of A Kind”–that aims to be more active and empowering.
The launch spot, “Mop Dog,” features the engaging journey of a one-of-a-kind dog who ends up bonding with a Dr Pepper delivery man.
Simon McQuoid of production house Imperial Woodpecker directed “Mop Dog.”
Credits
Client DPSG (Dr Pepper Snapple Group)/Dr Pepper Agency Deutsch LA Pete Favat, chief creative officer; Brett Craig, executive VP/executive creative director; Ryan Lehr, Erick Mangali, creative directors; John Baker, art director; Chris Jones, copywriter; Mitch Polatin, sr. VP, group planning director; Vic Palumbo, director of integrated production; Megan Meloth, VP/executive producer; Dave Rocco, music director; Suzanne Polverino, director, concept production; Sam Barbera, sr. concept producer. Production Imperial Woodpecker Simon McQuoid, director; Roman Vasyanov, DP; Charlie Cocuzza, Doug Halbert, exec producers; Anita Wetterstedt, line producer. Editorial Cut+Run Steve Gandolfi, editor; Sean Fazende, Kendra Juul, assistant editors; Amburr Farris, head of production; Carr Shilling, exec producer; Michelle Eskin, managing director. Post The Mill LA Sue Troyan, VFX exec producer; Thatcher Peterson, color exec producer; Kait Boehm, sr. VFX producer; Natalie Westerfield, color producer; Benjamin Sposato, production coordinator; Adam Lambert, 2D lead; Patrick Munoz, Tim Robbins, 2D artists; Michael Kash, Steven Olsen, 3D artists; Adam Scott, colorist. Audio Post Lime Studios Mark Meyuhaus, mixer; Matt Miller, assistant; Susie Boyajan, exec producer. Music Elias Arts Vincenzo LoRusso, executive creative director; Mike Goldstein, creative director; Ann Haugen, exec producer; Katie Overcash, sr. producer.
Tom Tagholm of Various Films directed this moving piece for the U.K.โs Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
Itโs a special career for people who might not have previously considered the role. Itโs about a fulfilling job that fulfills lives. Thereโs a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isnโt sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
The... Read More
