Friday, May 25, 2018
You are here:

Short Film Promotes Call To Entries For AICP Show, Next Awards

By

Robert Goldrich
Tuesday, Feb. 23, 2016

947 views

Log in or register now!

This short film showcases the history of art--including fine artists and their artwork, as well as advertising luminaries and examples from the AICP Show and AICP Next Awards Archive from 1992 to the present--to illustrate how entering the AICP Awards (AICP Show and AICP Next Awards) elevates the craft of advertising to inclusion in the institution that houses Van Gogh, Warhol, Koons and many others. The film is set to a hypnotic chant urging people to enter the AICP Awards and “Get Into the MoMA” in order to see your work archived in one of the most prominent museums in the world alongside artists as diverse as Andy Warhol and Dan Wieden.

“Once again, we have called on the best of the best to help us articulate the soul of the AICP Awards – that each year’s winners become a part of the MoMA archives. That is what differentiates our ongoing archival project from the rest of the awards pack” said Matt Miller, president and CEO of AICP. “This piece embodies our celebration of the collaborative craft of marketing communications.”

Jeff Kling, chief creative officer of Fallon Worldwide, and 2016 AICP Next Awards judging chair conceived the idea for the film which is titled Get Into the MoMA. Tonefarmer, under the aegis of founder/composer Ray Loewy, created the memorable track. Jason Cook of Flavor and Barnett Kiel of Cutters, along with their respective teams, brought to life the vision of art through time, and how artistic greats and advertising meet at MoMA--something that can only happen if you enter the AICP Awards.  

The deadline to enter the AICP Awards is March 4, 2016. The AICP Show and AICP Next Awards both premiere during AICP Week, which takes place June 7-9.

Credits

Client AICP Show and AICP Next Awards Agency Fallon Worldwide Jeff Kling, chief creative officer; Joe Johnson, art director; Milton Un, design lead. Production/Graphics Flavor Jason Cook, creative director; Darren Jaffe, exec producer; Ella Yook, designer. Editorial Cutters Barnett Kiel, editor; Megan Dahlman, exec producer; Ana Orrach, producer. Music tonefarmer Audio COLOR Kevin Halpin, partner/mixer; Jeff Rosner, partner/exec producer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/65900/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/65900/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/65900/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/65900/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Recent SPW Releases

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Top