Thursday, November 23, 2017
You are here:

Seth Gordon Directs "Coach" For Southwest, GSD&M


Robert Goldrich
Wednesday, Sep. 27, 2017


Log in or register now!

A college basketball coach gives his team a pep talk before a tournament game. He tells the players he believes in them so much that he’s already bought plane tickets for the next round of championship play.

Next, we see the coach and his team on the plane--headed home after losing. 

Good thing that Southwest has a no-change fee so the coach doesn’t have to pay any more for a team flight he hadn’t planned on. 

Part of the “Behind Every Seat Is A Story” campaign, this spot titled “Coach” was directed by Seth Gordon via Community Films for agency GSD&M, Austin. 


Client Southwest Airlines Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Ryan Carroll, Scott Brewer, group creative directors; Ross Aboud, Ryan Martindale, creative directors; James Hoke, Rusty Broome, associate creative directors; Ryan Warner, art director; Chase Stevens, Justin Han, writers; Jack Epsteen, director of production; Becky Carrel, sr. producer; Andrew Teagle, chief strategy officer; Elena Claro, Whitney Wofford, sr. strategists; Jefferson Burruss, VP, exec producer; Cee Ng, sr. digital producer.  Production Community Films Seth Gordon, director. Editorial Cabin Chan Hatcher, editor. Music Shindig

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Nov. 22, 2017

Denzel Washington, 62 years-old and a seven-time Oscar nominee, is still...

Wednesday, Nov. 22, 2017

Welcome to the most unwelcoming gift shop you’ve ever seen. It’s not...

Wednesday, Nov. 22, 2017

Production and management company Anonymous Content has signed directing...

Wednesday, Nov. 22, 2017

Stop motion animator/director Hayley Morris has joined IAMSTATIC, a...

Wednesday, Nov. 22, 2017

The chairman of the Federal Communications Commission set out Tuesday to...

Tuesday, Nov. 21, 2017

As Thanksgiving approaches, NBC can be thankful for another weekly ratings...

Recent SPW Releases

Wednesday, Nov. 22, 2017

In Marvel Studios’ latest blockbuster, Thor: Ragnarok , an electrified god...

Tuesday, Nov. 21, 2017

Radiant Images, an award-winning solution provider in immersive technology...

Tuesday, Nov. 21, 2017

Happy Birthday Mickey Mouse! To celebrate the occasion of Mickey’s...

Tuesday, Nov. 21, 2017

This morning, Film Independent announced the nominations for the 2018 Film...

Tuesday, Nov. 21, 2017

A couple of two-time Camp Kuleshov “Lev” winners have welcomed a newcomer...

Monday, Nov. 20, 2017

The Editors & Publishers of SHOOT Magazine and , the...