Saturday, February 24, 2018
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Seth Gordon Directs "Coach" For Southwest, GSD&M


Robert Goldrich
Wednesday, Sep. 27, 2017


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A college basketball coach gives his team a pep talk before a tournament game. He tells the players he believes in them so much that he’s already bought plane tickets for the next round of championship play.

Next, we see the coach and his team on the plane--headed home after losing. 

Good thing that Southwest has a no-change fee so the coach doesn’t have to pay any more for a team flight he hadn’t planned on. 

Part of the “Behind Every Seat Is A Story” campaign, this spot titled “Coach” was directed by Seth Gordon via Community Films for agency GSD&M, Austin. 


Client Southwest Airlines Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Ryan Carroll, Scott Brewer, group creative directors; Ross Aboud, Ryan Martindale, creative directors; James Hoke, Rusty Broome, associate creative directors; Ryan Warner, art director; Chase Stevens, Justin Han, writers; Jack Epsteen, director of production; Becky Carrel, sr. producer; Andrew Teagle, chief strategy officer; Elena Claro, Whitney Wofford, sr. strategists; Jefferson Burruss, VP, exec producer; Cee Ng, sr. digital producer.  Production Community Films Seth Gordon, director. Editorial Cabin Chan Hatcher, editor. Music Shindig

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