It’s a well-known tradition to leave out a plate of cookies for Santa Claus on Christmas Eve–the normal chocolate chip, sugar cookies, etc. But here we see the surprise, excitement, and that elevated “ooooohhhh” that Santa is overcome with being left Milano cookies vs. the usual suspects in this spot directed by Lena Beug of Station Film for Saatchi & Saatchi New York.
In fact, Santa is inspired to get a bit fancy himself after getting a bite from a Pepperidge Farms’ Milano treat.
The holiday spot is running on social channels with a TikTok push for creators to execute a similar Fancy Santa transition.
Credits
Client Campbell’s Snack Company/Pepperidge Farm Milano Cookies Agency Saatchi & Saatchi New York Daniel Lobaton, chief creative officer; Jon Bellinger, creative director; Preethi Balakrishnan, sr. art director; Kelsey Boylan, sr. copywriter; Tim LeGallo, EVP, director, integrated production; Danielle Hallack, Samuel Moross, sr. producers; Julie Dombreval, SVP, director, brand strategy. Production Station Film Lena Beug, director; Caroline Gibney, Stephen Orent, founding partners; Michelle Towse, partner/exec producer; Julie Lee, producer. Editorial Arcade Edit Ali Mao, editor; Samuel Barden, assistant editor; Arlene Perez, post producer; Sila Soyer, exec producer. Music Squeak E. Clean Studios Kit Winter, exec producer; Matthew Compton, sr. composer; Charles Rojas, composer; Tarjas White, sr. producer. Audio Post Harbor Picture Company Jesse Schwartz, exec producer; Steve Perski, creative director–commercial sound; Lauren Boyle, sr. producer; Cammie McGarry, producer. Color Harbor Picture Company Joe Gawler, colorist; Jesse Schwartz, exec producer; Jody Peters, color/VFX sr. producer; Katherine Andrews, color/VFX producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
