San Diego Zoo Wildlife Alliance Thanks You For Being A Friend In PSA From David&Goliath
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Robert Goldrich1473 views
Directed by Sorrel Brae of Native Content for agency David&Goliath LA, this PSA from the San Diego Zoo Wildlife Alliance rallies behind this year’s Earth Day theme “Invest in Our Planet.” It begins with two conservationists in the cold-Arctic winter protecting polar bears, and acknowledging their supporters. They do so by singing a familiar song to us all: “Thank You for Being a Friend.” The song continues to be sung by community-led conservationists in different locations--from duos in the rainforest observing a sloth on a tree, another pair tending to a large tortoise, a rock climber checking in on unhatched owl eggs along a cliff, to a safari conservationist recording an endangered rhino on the savanna. The spot ends with the tagline “Thank you for supporting wildlife conservation. Without you, there’s no them.”
It’s not only a show of gratitude but also an invitation for more people to become friends of wildlife around the world by supporting the San Diego Zoo Wildlife Alliance.
“Often PSAs can take a serious or dire tone,” said Courtney Pulver, executive creative director at David&Goliath. “But we wanted this campaign to feel more celebratory.”
Ben Purcell, chief creative officer at David&Goliath, added, “With this new take on The Golden Girls theme, we’re pretty sure lifelong animal lover Betty White would be smiling.”
Client San Diego Zoo Wildlife Alliance Agency David&Goliath, LA David Angelo, founder & creative director; Ben Purcell, chief creative officer; Blake Winfree, chief of social impact; Courtney Pulver, executive creative director/copywriter; Robert Casillas, executive creative director/art director; Israel Medeiros, Evan Bross, associate creative directors/art directors; Marcos Botelho, Chris Davis, associate creative directors/copywriters; Paul Albanese, managing director, broadcast production; Jane Krull, sr. producer. Production Company Native Content Sorrel Brae, director; Kai Saul, DP; Teresa Sparky Pomeroy, exec producer; Tomer DeVito, managing partner; Sean Blair, exec producer/head of production. Editorial Spinach Adam Bright, editor; Marshall Thompson, assistant editor; Robby Salisbury, second assistant editor; Cristy Torres, sr. producer; Jonathan Carpio, exec producer. Color JAMM Beau Leon, colorist; Carver Moore, color assist; Jon Lazar, color producer. VFX Spinach Christopher Moore, VFX supervisor/lead Flame artist; Ian Dawson, producer; Adam Bright, exec producer. Additional VFX JAMM Alex Snookes, VFX supervisor/lead compositor; Brady Doyle, Toma Bowen, Kevin Pierce, Nuke artists; Zak DiMaria, CG supervisor; Jaguar Lee, Steven Nelson, Ben Martin, Elyse Resseguie, Yu Fujii, CG artists; Stew Burris, animator; Brandon Kachel, matte painter; Anna Dood, producer; Asher Edwards, exec producer. Audio Margarita Mix Nathan Dubin, sound designer/mixer; Paula Arnett, Whitney Morris, exec producers. Music Song: “Thank You For Being a Friend,” written by Andrew M. Gold (BMI); published by Luckyu Music (BMI); admin by songs of Kobalt Music Publishing. Arrangement Company Mophonics Stephan Altman, creative director; Colette Huemer, exec producer; Shelley Altman, head of production.