Impossible Foods brings its plant-based burger to White Castle with the Impossible Slider. To celebrate the new relationship, Impossible Foods and White Castle teamed up with Wu Tang clan’s RZA, GZA and Ghostface Killah and filmmaker Sam Spiegel to debut a four-episode online series called Wu Tang in Space Eating Impossible Sliders. It features the hip hop artists eating White Castle’s new Impossible Sliders while they orbit Earth answering questions from fans. The mini-series is set in space to depict Impossible Foods’ vision for having an impact so great you can see it from outer space.
Spiegel directed the series, including this first episode, via production house Hey Wonderful for Impossible Foods’ in-house agency.
Credits
Client Impossible Foods and White Castle Agency Impossible Foods In-House Sasha Markova, executive creative director; Giselle Guerrero, creative director; Heather Huestis, executive managing director; Craig Keppler, executive producer. Production Hey Wonderful Sam Spiegel, director; Michael Di Girolamo, founder/managing director; Sarah McMurray, exec producer; Earl McDaniel, exec producer/head of production; Vincent Terazzino, line producer; Robert Yeoman, DP; Matthew Holt, production designer; Melissa Broker, art director. Editorial RPS Austyn Daines, editor; Sebastian Zotoff, assistant editor; Eve Kornblum, managing director; Rana Martin, exec producer; Esther Gonzalez, head of production; Sasha Grubor, producer. VFX a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor, lead Flame artist; Michael Plescia, Andy Davis, Brad Scott, Stefan Gaillot, 2D VFX artists; Hazel Baird, design director; Ben Woodlock, June Cho, designers; Sarah S Laborde, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Paul Yacono, colorist; Tanner Hladek, Corey Martinez, color assistants; Jenny Bright, color producer; Thatcher Peterson, exec producer. (Toolbox: Flame, Maya, After Effects, Photoshop, Baselight) Music/Sound Design Squeak E Clean Amanda Patterson, sr. producer; Drew Fischer, sound design/mix; Rob Barbato, theme music; Lucas Cantor, original score.
NHS (National Health Service) England rolled out this PSA titled “That Feeling,” part of its first-ever national campaign designed to encourage women to screen for breast cancer.
Directed by Fern Berresford of Rogue Films for agency M&C Saatchi UK, the spot taps into the universal moment of relief women feel when removing their bras after a long day. This serves as a metaphor for the reassurance and sense of control women feel after attending a breast screening--a step that could help detect breast cancer before symptoms appear.
The :30 captures women of diverse ages, ethnicities, and body types in this intimate and relatable moment, paired with messaging about the life-saving benefits of screening. The spot is accompanied by Wilson Pickett’s upbeat track, “Land of 1000 Dances.”
Amy Parkhill, creative at M&C Saatchi UK, said, “There’s no better feeling than taking your bra off at the end of the day. The relief from being held in (and up) for hours. We wanted to use that relatable and universal truth and apply it to getting your breast screening sorted. To be free from putting it off and to know you’ve done everything in your power for your health. We kept the visual storytelling as authentic as the insight, opting for people and places that represent those we know and love.”
Parkhill continued, “It’s the positive and uplifting piece we hoped it would be, and we aren’t even sick of the song yet!”
