Directed by Ted Melfi of production company brother for Saatchi & Saatchi, this Toyota :60 shares the heartwarming story of a young girl crafting homemade Christmas ornaments, and making multiple trips to a mailbox to send them off to a yet-to-be known recipient. In the last scene, the girl steps out of her mother’s Toyota Highlander and is shocked to see the ornaments displayed on a giant-sized Christmas tree close to the mailbox. Seconds later, her father, a military service member, steps out from behind the tree, and surprises her with his return home, just in time for the holidays.
Rodrigo Prieto lensed the spot, which was edited by Kirk Baxter of Exile. Music/sound house was SOUTH Music and Sound.
Credits
Client Toyota Motor North America, U.S.A., Inc. Agency Saatchi & Saatchi Jason Schragger, chief creative officer; Leo Circo, group creative director; Sandra Luciano, creative director; Randy Quan, Jerry Underwood, Dan Sorgen, Andrew Reizuch, associate creative directors; Henry Kook, jr. copywriter; Sara Seibert, group director of content production; Jennifer Vogtmann, Marina Korzon, sr. broadcast producers; Kristen Hosack, sr. music supervisor; Mark Turner, chief strategy officer; Don Longfellow, managing director, connection & insight strategy; Tyler Beck, sr. director, strategy; Shareen Hill, sr. strategic planner. Production Company brother Ted Melfi, director; Rodrigo Prieto, DP; Rich Carter, exec producer; Tracy Mochizuki, head of production; Angela Jones, producer. Editorial Exile Kirk Baxter, editor; CL Kumpata, exec producer; Daniel Won, producer; Mitch Goldberg, assistant editor; Jennifer Locke, head of production. Telecine Company 3 Jill Bogdanowicz, sr. color artist; Matt Moran, sr. color producer; Ashley McKim, exec producer. Finish/VFX Framestore Pete King, exec producer; Georgina Poushkine, sr. VFX producer; Elad Offer, VFX supervisor & lead. Music SOUTH Music and Sound, Santa Monica, Calif. Original Cover of “Come Home” by Amatroski; Eric Plust, Matt Drenik, composers/arrangers; Jon Darling, Dan Pritikin, creative directors; Ann Haugen, executive producer; Ignacio Zas, producer. Music Supervision Little Ears, co-music supervision. Sound Design/Audio Post Lime Studios, Joel Waters, sound designer/mixer.
Developed pro-bono by creative agency GUT Miami for The Ad Council, this long-form PSA for parents and those with youth in their lives features real students and their parents--not actors--attending what they think is a student debate on the question, “Who holds the greatest responsibility to address the gun violence that impacts children and teens?” As the students answer, it becomes clear that gun violence prevention is not a divisive two-sided debate and that we can agree on a lot when it comes to the issue. The “debate” stops as the students confront the audience and unite behind the chilling stat that gun injuries are the number one cause of death for children and teens in America. Viewers are encouraged to take action by visiting AgreeToAgree.org, where individuals can learn about gun violence and how to have conversations with their communities supported by conversations guides and resources.
Lauren Greenfield directed this “Agree to Agree” campaign PSA via Institute, the production company she founded.
The Ad Council launched its overall “Agree to Agree” campaign today (2/27) at Northwell Health’s 6th annual Gun Violence Prevention Forum.
“Gun violence in America impacts us all and, tragically, it is the leading cause of death for children and teens in the United States,” said Michelle Hillman, chief campaign development officer, the Ad Council. “It is time we change the belief that conversations about gun violence always end in a heated debate or impasse. This powerful new work shows that we all have a role in creating positive change, starting from the common ground we share.”
“Gun violence is perceived as a highly charged and divisive topic, so we knew we had to take a different approach to break... Read More
