Directed by Ted Melfi of production company brother for Saatchi & Saatchi, this Toyota :60 shares the heartwarming story of a young girl crafting homemade Christmas ornaments, and making multiple trips to a mailbox to send them off to a yet-to-be known recipient. In the last scene, the girl steps out of her mother’s Toyota Highlander and is shocked to see the ornaments displayed on a giant-sized Christmas tree close to the mailbox. Seconds later, her father, a military service member, steps out from behind the tree, and surprises her with his return home, just in time for the holidays.
Rodrigo Prieto lensed the spot, which was edited by Kirk Baxter of Exile. Music/sound house was SOUTH Music and Sound.
Credits
Client Toyota Motor North America, U.S.A., Inc. Agency Saatchi & Saatchi Jason Schragger, chief creative officer; Leo Circo, group creative director; Sandra Luciano, creative director; Randy Quan, Jerry Underwood, Dan Sorgen, Andrew Reizuch, associate creative directors; Henry Kook, jr. copywriter; Sara Seibert, group director of content production; Jennifer Vogtmann, Marina Korzon, sr. broadcast producers; Kristen Hosack, sr. music supervisor; Mark Turner, chief strategy officer; Don Longfellow, managing director, connection & insight strategy; Tyler Beck, sr. director, strategy; Shareen Hill, sr. strategic planner. Production Company brother Ted Melfi, director; Rodrigo Prieto, DP; Rich Carter, exec producer; Tracy Mochizuki, head of production; Angela Jones, producer. Editorial Exile Kirk Baxter, editor; CL Kumpata, exec producer; Daniel Won, producer; Mitch Goldberg, assistant editor; Jennifer Locke, head of production. Telecine Company 3 Jill Bogdanowicz, sr. color artist; Matt Moran, sr. color producer; Ashley McKim, exec producer. Finish/VFX Framestore Pete King, exec producer; Georgina Poushkine, sr. VFX producer; Elad Offer, VFX supervisor & lead. Music SOUTH Music and Sound, Santa Monica, Calif. Original Cover of “Come Home” by Amatroski; Eric Plust, Matt Drenik, composers/arrangers; Jon Darling, Dan Pritikin, creative directors; Ann Haugen, executive producer; Ignacio Zas, producer. Music Supervision Little Ears, co-music supervision. Sound Design/Audio Post Lime Studios, Joel Waters, sound designer/mixer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
