Directed by Ted Melfi of production company brother for Saatchi & Saatchi, this Toyota :60 shares the heartwarming story of a young girl crafting homemade Christmas ornaments, and making multiple trips to a mailbox to send them off to a yet-to-be known recipient. In the last scene, the girl steps out of her mother’s Toyota Highlander and is shocked to see the ornaments displayed on a giant-sized Christmas tree close to the mailbox. Seconds later, her father, a military service member, steps out from behind the tree, and surprises her with his return home, just in time for the holidays.
Rodrigo Prieto lensed the spot, which was edited by Kirk Baxter of Exile. Music/sound house was SOUTH Music and Sound.
Credits
Client Toyota Motor North America, U.S.A., Inc. Agency Saatchi & Saatchi Jason Schragger, chief creative officer; Leo Circo, group creative director; Sandra Luciano, creative director; Randy Quan, Jerry Underwood, Dan Sorgen, Andrew Reizuch, associate creative directors; Henry Kook, jr. copywriter; Sara Seibert, group director of content production; Jennifer Vogtmann, Marina Korzon, sr. broadcast producers; Kristen Hosack, sr. music supervisor; Mark Turner, chief strategy officer; Don Longfellow, managing director, connection & insight strategy; Tyler Beck, sr. director, strategy; Shareen Hill, sr. strategic planner. Production Company brother Ted Melfi, director; Rodrigo Prieto, DP; Rich Carter, exec producer; Tracy Mochizuki, head of production; Angela Jones, producer. Editorial Exile Kirk Baxter, editor; CL Kumpata, exec producer; Daniel Won, producer; Mitch Goldberg, assistant editor; Jennifer Locke, head of production. Telecine Company 3 Jill Bogdanowicz, sr. color artist; Matt Moran, sr. color producer; Ashley McKim, exec producer. Finish/VFX Framestore Pete King, exec producer; Georgina Poushkine, sr. VFX producer; Elad Offer, VFX supervisor & lead. Music SOUTH Music and Sound, Santa Monica, Calif. Original Cover of “Come Home” by Amatroski; Eric Plust, Matt Drenik, composers/arrangers; Jon Darling, Dan Pritikin, creative directors; Ann Haugen, executive producer; Ignacio Zas, producer. Music Supervision Little Ears, co-music supervision. Sound Design/Audio Post Lime Studios, Joel Waters, sound designer/mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
