This Toyota holiday spot titled “Present from the Past”–directed by Lisa Gunning of Imperial Woodpecker for Saatchi & Saatchi–tells the story of a young woman who receives a Christmas gift from her grandmother. Inside the package is a vintage camera and a collection of her grandmother’s photos from when she was the granddaughter’s age. Inspired by the camera and with the help of her all-new 2024 Tacoma, the granddaughter decides to recreate the old photos of her grandmother by going to all the same places. Over the course of the following year, she journeys far and wide across the country: to bustling cities, desert canyons, heartland pastures, tranquil forests, secluded coastlines, small town attractions, and beyond.
In the final scene, she arrives at her grandmother’s home just in time for Christmas, surprising her with a photo album she’s created from her travels, alongside her grandmother’s photos from the past. Her grandmother is deeply touched by her granddaughter’s thoughtful gift.
Credits
Client Toyota Agency Saatchi & Saatchi Los Angeles Jason Schragger, chief creative officer; Leo Circo, Sandra Luciano, group creative directors; Andrew Reizuch, Jerry Underwood, associate creative directors, art directors; Scott Ellman, Randy Quan, associate creative directors, copywriters; Doğan Dattilo, head of production; Pamela Parsons, director of content production; Jennifer Vogtmann, executive producer; Grace Wong, sr. producer; Jarred Causly, sr. music supervisor; Tanisha Edwards, jr. music supervisor; Mark Turner, chief strategy officer. Production Imperial Woodpecker Lisa Gunning, director; Doug Halbert, managing partner; Charlie Cocuzza, exec producer; Bart Lipton, line producer; Evan Prosofsky, DP. Editorial Cartel Leo Scott, editor; Ramon DeSouza, assistant editor; Erin Bates, post producer. Finishing/VFX Framestore Michael Ralla, creative director/VFX supervisor; Pete King, exec producer; Jose Alvarado, finishing associate producer; Timothy Crabtree, lead compositor. Music "A Little Love" by Celeste Final Mix/Sound Design Lime Studios Loren Silber, audio engineer; Susie Boyajan, exec producer; Cassie Underwood, associate producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
