To promote the launch of its Verdera Voice Lighted Mirror with built-in Voice Control, Kohler tapped RSA Films’ filmmaker and visual effects artist Robert Stromberg (Maleficent) to direct this centerpiece TV commercial for its new “Mirror, Mirror” campaign.
The “Mirror, Mirror” spot features a modern-day “evil” queen using Kohler’s first mirror-of-its-kind in the market to transform from a villainous character into the best version of herself. At the queen’s bidding, the mirror turns the lights on to make up mode, starts her music playlist, informs her of the nail salon’s hours, adds items to her shopping list and, in a surprise twist at the end, starts her Kohler DTV+ Shower System.
Credits
Client Kohler Camm Rowland, executive creative director; Ewa Lonska, associate creative director/art director; Beth Kerin, associate creative director/copywriter; George Friedman, head of production; Natalie Lum Freedman, producer. Production Company RSA Films Robert Stromberg, director; David Mitchell, managing director; Tracie Norfleet, exec producer; Alejandra Quesada, producer; John Mathieson, DP; Elicia Laport, head of production; Jin Kin, production designer; Jordan Gottsacker, set sr. interior designer; Ami Goodheart, costume designer. Editorial Whitehouse Post Tobias Suhm, editor; Amanda Marien, assistant editor; Lauren Connolly, producer. VFX Carbon VFX Julien Biard, colorist; Angelica Anderson, color assist; Matt Bregger, Ed Nichols, Heidi Anderson, Flame artists; Steven Wind, Flame assist; Kate Soczka, sr. producer. Audio Post Another Country Erik Widmark, Drew Weir, mixers; Patricia Ramos, audio assist; Tim Konn, exec producer; Louise Rider, producer. Music Yessian Dan Zank, composer; Jeff Dittenber, sound designer; Michael Yessian, exec producer; Lars Makie, producer. Music Licensing Marmoset Stephen McNally, music licensing coordinator.
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning.
The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly.
“Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
