RSA's Luke Scott Directs "Meet Walter" For "Alien: Covenant," Fox, AMD, 3AM
Twentieth Century Fox’s (FOX) action-thriller Alien: Covenant, hitting theaters May 19, marks visionary director Ridley Scott’s return to the universe he created. FOX has tapped Advanced Micro Devices (AMD) to be the official CPU/GPU partner for Alien: Covenant and has released this branded short, Meet Walter starring Michael Fassbender as his character Walter. As the centerpiece of the #MeetWalter campaign, this short introduces Walter, the latest synthetic android with intelligence powered by AMD (NASDAQ: AMD), RyzenTM and RadeonTM processors, and manufactured by the film’s fictional corporation Weyland-Yutani.
The short, conceived by Ridley Scott and 3AM, produced by RSA Films with technology partner AMD and directed by Luke Scott, showcases Walter as the world’s most advanced synthetic companion, created to serve and designed to help achieve a better human experience with intelligence. As part of the campaign, a limited-edition poster debuts online and at SXSW, plus a Twitter activation allows users to tweet #MeetWalter to receive a personalized video autoreply from Walter.
“Partnering with AMD, one of the world’s leading technology companies, for our film’s ‘Meet Walter’ campaign aligned perfectly with our vision of the incredible potential of AI that Michael so wonderfully brings to life through Alien: Covenant’s Walter,” said Ridley Scott. “In AMD we have a partner at the forefront of developing and implementing artificially intelligent technologies, showcasing where the future of AI may well be heading. Bringing AMD into our longstanding collaboration with 20th Century Fox on the Alien films is inspiring and exciting.”
Alien: Covenant follows the crew of a colony ship bound for a remote planet on the far side of the galaxy that discovers what they think is an uncharted paradise, but is actually a dark, dangerous world. When they uncover a threat beyond their imagination, they must attempt a harrowing escape. The ensemble cast includes Fassbender, Katherine Waterston, Billy Crudup and Danny McBride. In addition to directing, Ridley Scott serves as producer along with Mark Huffman, Michael Schaefer, David Giler and Walter Hill. The screenplay is by John Logan and Dante Harper from a story by Jack Paglen and Michael Green.
Client 20th Century Fox, AMD Pamela Levine, president, Worldwide Marketing, 20th Century Fox; Zachary Eller, SVP, Marketing Partnerships, 20th Century Fox; Chris Cerbo, VP, Marketing Partnerships, 20th Century Fox; Brendan Murphy, director, Marketing Partnerships, 20th Century Fox; Noah Young, VP, Digital Marketing, 20th Century Fox; Matt Creem, director, Social Media, 20th Century Fox; Heather Phillips, SVP, Publicity, 20th Century Fox; Catherine Culbert, VP, Publicity, 20th Century Fox; Nathan Marcy, director, Publicity, 20th Century Fox. Agency 3AM Ridley Scott, concept; Alison Temple, managing partner; Chris Eyerman, creative director; Will Melton, Michelle Gilbert, Kelly Girth, sr. creatives; David Sarkissian, social strategist; Tiffany Duersch, executive director, integrated strategy. Strategy & Marketing Agency for AMD 48 Communications Karl Stewart, president. Production RSA Films Luke Scott, director; Ross Emery, DP; Hannah Ireland, producer. VFX Atomic Arts Charley Henley, VFX supervisor. Editorial WildCard Nick Temple, editor.
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