Jake Scott of RSA directed this spot for McCann NY titled “Bodega Cat” promoting the New York Lottery’s Holiday Scratch-Off games. Featured in this commercial is one of those lovable and furry feline mascots/symbols of NY delis and corner stores.
This particular Bodega Cat, named Cyrus, wants than to warm the heart of its store owner during the holidays. So the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible.
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, New York; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, creative director, writer; Dominick Baccollo, creative director, art director; Nathy Aviram, chief production officer; Chance Basset, VP, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Laura Frank, VP, strategy director. Production RSA Jake Scott, director; David Mitchel, producer; Tracie Norfleet, exec producer; Peter Deming, DP. Editorial Rock Paper Scissors Carlos Arias, editor; Maria Lee, assistant editor; Eve Kornblum, exec producer; Taylor Colbert, producer. VFX a52 Patrick Murphy, VFX supervisor; Andrew Romatz, CG lead; Steven Wolff, Stefan Gaillot, Richard Hirst, Matt Sousa, Kevin Stokes, 2D VFX artists; Gabe Sanchez, 2D VFX assistant; Andrew Romatz, Tom Briggs, Jun Kim, Michael Cardenas, Joseph Chiechi, 3D artists; Michael Steinmann producer; Andrew Rosenberger, production coordinator; Patrick Nugent, Kim Christensen, exec producers; Linda Carlson, Jennifer Sofio Hall, managing directors. Music Song: “How Sweet It Is” Julia Stone, artist. Audio Post Heard City Phil Loeb, engineer. Telecine Company 3 Tim Masick, colorist.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
