Sunday, May 27, 2018
You are here:

Ron Foth Advertising Pits Herbivores Against Carnivores For Columbus Zoo

By

Robert Goldrich
Wednesday, Jun. 15, 2016

2322 views

Log in or register now!

This song-and-dance, tongue-in-cheek music video pits the meat eating animals against their vegetarian counterparts, the common bond being that they make their home at the Columbus Zoo and Aquarium in Columbus, Ohio. Part of the “Herbivores vs. Carnivores” campaign created and produced by Ron Foth Advertising in Columbus, this video stars animals of all kinds, real zoo docents and the zoo’s director emeritus, Jungle Jack Hanna.

Driving the action is a “Herbivores vs. Carnivores” song which agency creative director Ron Foth Jr., who also directed the piece, described as being “a friendly, back-and-forth tug-of-war for bragging rights between plant eaters and meat eaters – and the keepers who love them. Zoo employees are always asked, ‘What do those animals eat?’ This campaign answers that in a fun, memorable way. There’s plenty of science and education in the lyrics, but it’s entertaining too. It’s a mix of old school 90s hip hop, Animal Planet and ‘Hamilton,’ The Musical.”

Lyrics describe the attributes of different zoo animals in boastful, yet playful rhymes. For instance, when describing Big Hank, the largest elephant in North America, the song warns: “Herbivores, that’s who’s leadin’, ‘Cause you don’t wanna mess with a 7-ton vegan.”

Credits

Client Columbus Zoo and Aquarium Agency/Production Company Ron Foth Advertising, Columbus, Ohio Ron Foth Jr., creative director/copywriter/director; David Henthorne, creative director, copywriter; Gene Roy, Mike Wilson, art directors; Martin Nowak, producer/editor; Lisa Bauer, producer; Doug Edwards, audio.

 

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/67319/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/67319/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/67319/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/67319/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, May. 27, 2018

In the largest disturbance yet in Disney's otherwise lucrative reign over...

Friday, May. 25, 2018

SHOOT premiered its 16th Annual New Directors Showcase reel at the DGA...

Friday, May. 25, 2018

Flinching when he heard himself described as a man who used power to prey...

Friday, May. 25, 2018

Dattner Dispoto and Associates ( DDA ) has signed DP Tucker Korte and...

Friday, May. 25, 2018

Brand experience agency WRG has brought Jennifer Baker on board in a newly...

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Recent SPW Releases

Friday, May. 25, 2018

DigitalFilm Tree, an award-winning post production and software...

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Top