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Rodrigo Garcia Saiz Captures Timeless Bond Between Man & Dog For Pedigree, BBDO Mexico


Robert Goldrich
Friday, May. 13, 2016


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Director Rodrigo Garcia Saiz of Central Films North examines the fundamental connection of man and dog that spans back centuries in this touching spot “First Meeting” for Pedigree, out of BBDO Mexico.

The spot shows a nomadic ice age man journeying through desolate lands alone, his knobby knees a telltale sign of his lack of luck foraging for sustenance. When he finally comes across another living creature, he takes an antagonistic stance at the approaching canine, raising his spear in preparation for attack. As the dog heels before him, he immediately lets down his guard, dropping his spear and crouching down to pet the friendly dog. The spot closes with the super “30,000 years bringing out the good in us.”


Client Pedigree Agency BBDO Mexico Luis Gaitan, chief creative officer; Tere Lemus, group creative director; Rodrigo Del Oso, creative director; Juan Palacios, art director; Paloma Pieza, Manuel Rivas, Andrea Davila, executive producers. Production Central Films North Rodrigo Garcia Saiz, director; Mateo Londono, DP; John Barreiro, Mauricio Francini, exec producers. Editorial Jorge Hernandez, editor. Music Ramino Del Real, music artist. Postproduction Patricia Guerra, Leonel Perez


Category of ScreenWork: 


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