Wednesday, May 23, 2018
You are here:

Rodrigo Garcia Saiz Captures Timeless Bond Between Man & Dog For Pedigree, BBDO Mexico

By

Robert Goldrich
Friday, May. 13, 2016

1653 views

Log in or register now!

Director Rodrigo Garcia Saiz of Central Films North examines the fundamental connection of man and dog that spans back centuries in this touching spot “First Meeting” for Pedigree, out of BBDO Mexico.

The spot shows a nomadic ice age man journeying through desolate lands alone, his knobby knees a telltale sign of his lack of luck foraging for sustenance. When he finally comes across another living creature, he takes an antagonistic stance at the approaching canine, raising his spear in preparation for attack. As the dog heels before him, he immediately lets down his guard, dropping his spear and crouching down to pet the friendly dog. The spot closes with the super “30,000 years bringing out the good in us.”

Credits

Client Pedigree Agency BBDO Mexico Luis Gaitan, chief creative officer; Tere Lemus, group creative director; Rodrigo Del Oso, creative director; Juan Palacios, art director; Paloma Pieza, Manuel Rivas, Andrea Davila, executive producers. Production Central Films North Rodrigo Garcia Saiz, director; Mateo Londono, DP; John Barreiro, Mauricio Francini, exec producers. Editorial Jorge Hernandez, editor. Music Ramino Del Real, music artist. Postproduction Patricia Guerra, Leonel Perez

 

Style: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/66922/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/66922/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/66922/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/66922/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Tuesday, May. 22, 2018

Fifty years after filmmakers shut down the Cannes Film Festival, the...

Recent SPW Releases

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Tuesday, May. 22, 2018

The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota...

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...

Monday, May. 21, 2018

Ancient culinary secrets blend with Zen wisdom in an intriguing new food...

Monday, May. 21, 2018

The Academy of Motion Picture Arts and Sciences is pleased to announce a...

Top