Wondros directors Chris Riess and Amy Hill, professionally known as Riess|Hill, provide a new take on Mother’s Day storytelling in Teleflora’s new campaign, “Love Makes a Mom.” These deeply moving spots highlight three unconventional motherhood scenarios that beautifully reinforce the brand’s belief that it is love above all else that makes a Mom.
In this spot produced by Wondros for Wonderful Agency, we meet Cara and her daughter Mia who has Down syndrome.
The commercial was scored by SOUTH Music & Sound Design.
Credits
Client Teleflora Agency Wonderful Agency Michael Perdigao, president; Darren Moran, chief creative officer; Amber Justis, executive creative director; Janna Carney, sr. copywriter; Corey Bartha, director of integrated production; Nadia Pack, sr. integrated producer; Lori Hobson, SVP, managing director; Nicole Klein, sr. digital producer. Production Wondros Riess|Hill, directors; Chris Riess, DP; Sophie Gold, exec producer; Leah Allina, producer; Shelly Silverman, production supervisor. Editorial Cosmo Street Bill Chessman, editor; Yvette Cobarrubias-Sears, exec producer; Marie Mangahas, head of production; Rich Gonzalez, assistant editor; Jonlyn Williams, producer. Visual Effects Carbon VFX Matthew McManus, exec producer; John Price, creative director; Aubrey Woodiwiss, colorist; Bree Brackett, color assist. Audio Post Lime Studios Loren Silber, audio mixer; Mark Nieto, audio assist; Susie Boyajan, exec producer. Music SOUTH Music & Sound Design, Santa Monica, Calif.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
