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    RESET’s Coralie Fargeat Makes Spot Directorial Debut For Nike, W+K

    By SHOOTUpdated:No Comments6640 Views

    “Rallying Cry,” a Nike spot celebrating female determination and persistence, marks the ad directing debut of Coralie Fargeat who comes fresh off of her first feature film, Revenge.

    Shot in Thailand, the Nike commercial highlights women breaking barriers in sports and captures the power behind them. It is a call to action, encouraging women to make the world listen. The tagline of the spot is “The louder we play, the more we change the game.”

    “Rallying Cry” features such notable athletes as tennis champion Serena Williams, boxer Tayla Harris, and soccer star Samantha Kerr.

    The aforementioned Revenge, a gory thriller, has been praised for flipping the traditional “rape revenge” genre and in turn, empowering the main female character. Fargeat’s unique eye and ability to tell female stories made her a perfect fit for this Nike spot. 

    RESET added Fargeat to its roster earlier this year. In addition to Revenge, Fargeat is also behind the short films Reality + and The Telegram, both of which earned various awards during their festival circuit runs. 

    Credits

    Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, creative directors; Becca Wadlinger, copywriter; Nils-Petter Loevgren, art director; Matt Hunnicutt, Mike Davidson, directors of production; Jake Grand, Krystle Mortimore, executive producers; Alexei Van Mourik, Tedi Tsuruda, sr. producers. Production RESET Coralie Fargeat, director; Dave Morrison, managing director; Deanne O’Neil, exec producer; JP Colombo, head of production; Lasse Frank Johannessen, DP; Francois Caillaud, 1st AD; Julie Sawyer, line producer. Editorial Rock Paper Scissors Biff Butler, editor; Eve Kornblum, managing director; Rana Martin, exec producer; Shada Shariatzadeh, head of production; Amanda Ornelas, editorial producer; Alyssa Oh, assistant editor. VFX/Animation The Mill Los Angeles Anastasia von Rahl, exec producer; James Allen, creative director; Lisha Tan, art director; Sidney Tan, concept designer; Nick Taylor, Scott Johnson, Flame artists; Alex Sorrano, producer; Michael Novo, production coordinator. Color The Mill Los Angeles Adam Scott, colorist; Linda Jackson, exec producer; Liza Kerlin, color producer. Audio Mix/Sound Design Eleven Sound Jeff Payne, mix/sound design; Andrew Smith, assistant mixer; Melissa Elston, exec producer; Maddee Bonniot, producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Coralie FargeatResetW+KWieden+Kennedy Portland



    Audible, Fold7, Director Antoine Bardou-Jacquet Take A “Zen Commute”

    Thursday, January 2, 2025

    This film for Audible reflects the transformative power of audio storytelling. We see a group of people in an idyllic setting, meditating and getting in touch with their inner selves.

    Suddenly utopia is disrupted as the world around them starts to shake.

    Turns out we’re on a commuter train reaching a station--but thanks to Audible, the journey has been calm and almost transcendent. The commute underscores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views--while engaging in routine daily activities.

    “Zen Commute” was directed by Antoine Bardou-Jacquet via production company Partizan for London-headquartered creative agency Fold7.

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