Ian Pons Jewell of production company RESET directed this offbeat comedic depiction of a guy attaining shaving nirvana thanks to Dollar Shave Club, specifically its Shave Butter product.
Mauro Chiarello lensed this spot which was cut by Tobias Suhm of Whitehouse Post.
Client Dollar Shave Club Agency Dollar Shave Club In-House Michael Dubin, CEO. Production RESET Ian Pons Jewell, director; Dave Morrison, managing director; Deannie O’Neil, exec producer; JP Colombo, head of production; Aris Mcgarry, line producer; Mauro Chiarello, DP; Chris Gorak, production designer. Editorial Whitehouse Post Tobias Suhm, editor. VFX Electric Theatre Collective Sound Design Trim Editing Tim Harrison, sound designer
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
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