Friday, September 21, 2018
You are here:

Randy Krallman Directs "Declaration of Pancakes" For IHOP, Droga5

By

Robert Goldrich
Friday, Feb. 23, 2018

3748 views

Log in or register now!

This commercial opens on a scene reminiscent of 1776 and the signing of the Declaration of Independence. The Founding Fathers are gathered around a table in a moment of great significance, reflecting on the momentous occasion and what the signing will mean for all Americans. However, the Founding Fathers are gathered not for independence, but for pancakes. Just as the first quill strikes the parchment for the signing of this historic Declaration of Pancakes, the Founding Fathers are interrupted by a disgruntled museum janitor. All of a sudden, we realize that we’re not watching a scene from 1776 at all.  We’re watching a team of pancake enthusiasts who have hijacked a museum exhibit to carry out an elaborate cosplay in the name of IHOP National Pancake Day. The janitor recognizes something in particular about one of the Founding Fathers--his colonial wig which may in fact be the janitor’s mop.

Titled “The Declaration of Pancakes,” this spot promotes National Pancake Day on Feb. 27th where IHOP restaurants will be serving pancakes for free from 7am-7pm.

Randy Krallman of production house Smuggler directed “Declaration of Pancakes” for Droga5 New York. This longer version is running online and across social channels; a :30 and a :15 have also been cut to run on TV nationwide.

Credits

Client IHOP/DineEquity Agency Droga5 NY David Droga, creative chairman; Scott Bell, executive creative director; Todd Rone Parker, Daniel Kelly, creative directors; Richard Langhorne, sr. copywriter; Zach Madrigal, sr. art director; Scott Minniear, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, associate design director; Albie Eloy, designer; Jesse Brihn, Bryan Litman, co-heads of broadcast production; Amanda Revere, executive producer, film; Verity Bullard, producer, film. Production Smuggler Randy Krallman, director; David Jones, DP; Andrew Colon, COO/head of production; Ian Blain, line producer. Editorial Cut+Run Rob Ryang, editor; Lauren Hertzberg, managing director; Marcia Wigley, sr. producer. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Postproduction The Mill Nathan Kane, Joe Vitale, Flame artists; Freya Hewett, sr. producer. Sound Heard City Evan Mangiamele, sound designer/mixer; Sasha Awn, exec producer; Andi Lewis, producer.

Genre: 
Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/75324/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/75324/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/75324/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/75324/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Sep. 21, 2018

Executive producer Tanya Cohen has launched production house Slash Dynamic...

Friday, Sep. 21, 2018

New York/Los Angeles/San Francisco-based content creation studio/...

Friday, Sep. 21, 2018

L.A.-based director Cassandra Brooksbank has joined Great Guns for global...

Thursday, Sep. 20, 2018

Mike Wente has been named chief creative officer of San Francisco-based...

Thursday, Sep. 20, 2018

Genius has been an awards revelation for cinematographer Mathias Herndl,...

Thursday, Sep. 20, 2018

Comcast and 21st Century Fox will settle their battle for control of...

Recent SPW Releases

Thursday, Sep. 20, 2018

SAG-AFTRA today called a strike against advertising agency Bartle Bogle...

Thursday, Sep. 20, 2018

Still/Life , director Josh Hayward’s new short film, describes a rebirth...

Wednesday, Sep. 19, 2018

Renowned Director Nick Wickham, internationally revered for Concert Films...

Wednesday, Sep. 19, 2018

Spittn Image Creative Director Shawnette Heard and up-and-coming director...

Wednesday, Sep. 19, 2018

Eleven Mixer Ben Freer highlights the diverse array of hospitality...

MySHOOT Profiles

Angel Soto
Director
Award Winning Writer-Director with International Experience
Director, Writer

Director

MySHOOT Company Profiles

Top