Thursday, March 22, 2018
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Randy Krallman Directs "Declaration of Pancakes" For IHOP, Droga5


Robert Goldrich
Friday, Feb. 23, 2018


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This commercial opens on a scene reminiscent of 1776 and the signing of the Declaration of Independence. The Founding Fathers are gathered around a table in a moment of great significance, reflecting on the momentous occasion and what the signing will mean for all Americans. However, the Founding Fathers are gathered not for independence, but for pancakes. Just as the first quill strikes the parchment for the signing of this historic Declaration of Pancakes, the Founding Fathers are interrupted by a disgruntled museum janitor. All of a sudden, we realize that we’re not watching a scene from 1776 at all.  We’re watching a team of pancake enthusiasts who have hijacked a museum exhibit to carry out an elaborate cosplay in the name of IHOP National Pancake Day. The janitor recognizes something in particular about one of the Founding Fathers--his colonial wig which may in fact be the janitor’s mop.

Titled “The Declaration of Pancakes,” this spot promotes National Pancake Day on Feb. 27th where IHOP restaurants will be serving pancakes for free from 7am-7pm.

Randy Krallman of production house Smuggler directed “Declaration of Pancakes” for Droga5 New York. This longer version is running online and across social channels; a :30 and a :15 have also been cut to run on TV nationwide.


Client IHOP/DineEquity Agency Droga5 NY David Droga, creative chairman; Scott Bell, executive creative director; Todd Rone Parker, Daniel Kelly, creative directors; Richard Langhorne, sr. copywriter; Zach Madrigal, sr. art director; Scott Minniear, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, associate design director; Albie Eloy, designer; Jesse Brihn, Bryan Litman, co-heads of broadcast production; Amanda Revere, executive producer, film; Verity Bullard, producer, film. Production Smuggler Randy Krallman, director; David Jones, DP; Andrew Colon, COO/head of production; Ian Blain, line producer. Editorial Cut+Run Rob Ryang, editor; Lauren Hertzberg, managing director; Marcia Wigley, sr. producer. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Postproduction The Mill Nathan Kane, Joe Vitale, Flame artists; Freya Hewett, sr. producer. Sound Heard City Evan Mangiamele, sound designer/mixer; Sasha Awn, exec producer; Andi Lewis, producer.

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