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RadicalMedia Director Steve Miller, The Martin Agency Cross The Delaware Turnpike With George Washington For GEICO

By

Robert Goldrich
Tuesday, Jan. 16, 2018

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In this spot titled “Turnpike”--the latest entry to GEICO’s “It’s Not Surprising” campaign--the Father of our Country, George Washington, and his Continental Army suffer from a mix-up in directions. Instead of their famed crossing of the Delaware, they instead are in a boat crossing the Delaware Turnpike, backing up traffic much to the chagrin of commuters.

This change in history is “surprising.” However, not surprising is GEICO being able to offer savings on auto insurance.

Steve Miller of RadicalMedia directed “Turnpike.”

Credits

Client GEICO Agency The Martin Agency, Richmond, Va. Steve Basset, SVP, group creative director; Sean Riley, SVP, creative director; Neel Williams, VP, creative director; Justin Harris, associate creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production RadicalMedia Steve Miller, director; Eric Schmidt, DP; Gregg Carlesimo, Frank Scherma, exec producers; Cathy Dunn, head of production; Barbara Benson, producer; Ted Liotopoulos, production supervisor; Brian Stevens, 1st AD. Editorial MackCut, NY Ian Mackenzie, editor. Postproduction The Mill New York

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