RadicalMedia Director Derek Cianfrance Shatters The Silence For Sonos, Anomaly NY
This Sonos spot titled “Shatter the Silence” debuts on Sunday’s GRAMMY telecast (2/12). Part of the new “Wake Up The Silent Home” campaign from Sonos’ new lead creative agency, Anomaly, this :90 was directed by Derek Cianfrance of RadicalMedia.
The campaign shows the benefits that result when people who live together listen to music out loud at home, including: More time together and shared experience, more “I love yous,” even more sex. However an increasingly number of homes have gone silent--with no music being played or people turning more to personal digital or mobile devices to listen solo.
In the “Shatter The Silence” spot, a young woman shatters the silence in homes via Sonos, opening up a new world of interaction among its inhabitants.
It’s part of a movement to make social spaces more social. Home sound systems like Sonos can deliver mood-enhancing soundscapes, engaging political content, intellectually stimulating lectures and other worthwhile shared content. Reducing the isolation caused by immersive technologies can lead to more life satisfaction and better mental and physical health. It can also lead to families eating more meals together at home.
A study showed that over half of Americans note their households spend more time interacting with technology than each other. 79% admit to having a silent home--not playing a single song --when hosting guests or entertaining. 86% of Americans shared that they’d like to spend more time doing activities in-person with family and friends.
Client Sonos Agency Anomaly New York Production RadicalMedia Derek Cianfrance, director; Gregg Carlesimo, exec producer. Editorial Rock Paper Scissors Biff Butler, editor; Lisa Barnable, post producer. VFX/Post MPC Music Music Track: Thin Lizzy--"Jailbreak" Audio Mix Heard City
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