Tuesday, August 21, 2018
You are here:

Publicis NY, Director Simon McQuoid Tame The I.T. Monster For HPE

By

Robert Goldrich
Monday, May. 21, 2018

1427 views

Log in or register now!

Simon McQuoid of Imperial Woodpecker directed this spot for Hewlett Packard Enterprise (HPE), part of a campaign from Publicis New York which takes a light-hearted approach to a serious challenge, as a “monster” I.T. problem literally gets blown away.

The “TAME I.T.” campaign brings the IT Monster to life as a disruptive character who personifies I.T. complexity and specific customer pain points with humor--demonstrating an empathy and deep understanding of IT customers’ challenges.

Andy Bird, CCO of Publicis NY, commented, “Tech problems are often massive, almost inexpressible and monstrous in scope. We took that simple idea and crafted it into a big smart, creative visual. The red monster simply conveys the scale of the issue and just how quickly HPE provides a solution.”

Credits

Client Hewlett Packard Enterprise (HPE) Agency Publicis New York Andy Bird, chief creative officer; Matt McKay, executive creative director; Carlos Perez, Justin Via, creative directors; Jake Blumenau, Roe Laophermsook, associate creative directors; Dudo Gomes, art director; Chris Wilson, writer; Halli Rosen, designer; Lauren Schneidmuller, executive producer, broadcast; Rachel Rauch, music producer; Kathleen Bennett, executive producer, integrated; Jeff Koss, SVP, strategy director. Production Imperial Woodpecker Simon McQuoid, director; Charlie Cocuzza, exec producer; Anita Wetterstedt producer. Editorial Mackcut Ian Mackenzie, editor; Gustavo Roman, assistant editor; Gina Pagano, exec producer. VFX The Mill Melanie Wickham, exec producer; Bugs Russell, producer; Samuel Centore, production coordinator; Tony Robins, shoot supervisor; Jimmy Bullard, 2D lead artist; Christian Nielsen, 3D lead artist; Heather Kennedy, Jamie Scott, Molly Intersimone, Ting Jung-Hsu, Andre Vidal, Eric Sibley, Ari Garber, Kieran Hanrahan, Yongjae Lee, Akshay Jain, Arijit Ghosh, Badrinath Chinimilli, Jyoti Tiwari, Nithin Babu, 2D artists; Seon Crawford, Shawn Lipowski, Billy Jang, Incheol Jeong, Constance Bensen, Chris Hill, Dave Barosin, Jackie Liao, Navdeep Singh, Bijo Joy, Fazal Khan, Gokul Navaneethan, Manoj Ravi, Spandana Battula, Tarun Kumar, 3D artists; Charles Lee, matte painting; Adam Pearlman, Kyle Leicht, design. Color The Mill Fergus McCall, colorist; Rochelle Brown, exec producer, color; Evan Bauer, color producer. Sound Heard City Evan Mangiamele, engineer; Sasha Awn, exec producer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/76449/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/76449/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/76449/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/76449/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Aug. 20, 2018

More than 16,500 attendees from 88 countries turned out for this year’s...

Monday, Aug. 20, 2018

Director Lena Tsodykovskaya--a.k.a. Lena--has signed with ContagiousLA (...

Sunday, Aug. 19, 2018

Glitz won over guns as the gilded romance "Crazy Rich Asians" debuted at...

Friday, Aug. 17, 2018

Have you noticed something oddly tranquil about this summer movie season?...

Friday, Aug. 17, 2018

After long resisting change, Twitter CEO Jack Dorsey wants to revamp the "...

Friday, Aug. 17, 2018

Park Pictures​ London has hired Bethany Reilly as head of sales and...

Recent SPW Releases

Monday, Aug. 20, 2018

On Sunday, August 19, the Women Texas Film Festival presented by Studio...

Friday, Aug. 17, 2018

SIGGRAPH 2018, the world’s leading annual interdisciplinary educational...

Wednesday, Aug. 15, 2018

In the opening title sequence of “ Bleach ” (Warner Bros), as envisioned...

Wednesday, Aug. 15, 2018

Today, the Visual Effects Society (VES), the industry’s global...

Wednesday, Aug. 15, 2018

The Directors Guild of America (DGA) today announced that Director Ang Lee...

Tuesday, Aug. 14, 2018

Recently Society of Camera Operators produced a roundtable discussion...

MySHOOT Profiles

Rebecca Blake
Director
Blair Hayes
Director

Director

Producer
Top