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    Publicis Italia Spoils the Spoilers For “Money Heist,” Netflix

    By SHOOTUpdated:No Comments4882 Views

    What’s worse than waiting months for the next season of your favorite TV series? Seeing spoilers as soon as it’s released. And the more the show is anticipated–as is the case for Money Heist, Netflix’s flagship show that’s releasing it’s grand finale this year–the more serious the problem gets.
     
    Just think of the fact that as much as 12.5% of online conversations related to a single show are spoilers, which peak at the very first hours of the release. A figure that feels unavoidable when the conversation concerns a show with dedicated fans around the world like Money Heist.
     
    That’s why to launch the highly anticipated Volume 1 of the last part of the series, Netflix Italy and creative agency Publicis Italia have organized a special event for the most avid spoiler makers. Thinking they were about to fly to Madrid to take part in an exclusive Money Heist screening, the unsuspecting guests didn’t know that the event would be in the only place where the phones must remain off: on an airplane.
     
    Taking off the morning of Netflix’s worldwide release, the spoiler makers remained in the aircraft, far away from the Internet, for the duration of the first five episodes of the last part of Money Heist. Five hours that allowed millions of fans on the ground to view the series finally free of spoilers while remaining an unforgettable experience for those who were on board: the one and only time anybody would have wanted to be taken hostage by the gang.

    Simone Godano of production company Groenlandia directed this campaign video case study.

    Credits

    Client Netflix Italy Agency Publicis Italia Bruno Bertelli, chief creative officer, Publicis worldwide; Michele Picci, executive creative director; Alessandro Candito, creative director; Andrea Raia, sr. art director; Matteo Gatto, sr. copywriter; Andrea Battista, data strategist; Francesca Zazzera, head of production; Erica Lora Lamia, Beatrice Pepe, producers. Production Event, Event & Communication Agency Paride Vitale Paride Vitale, founder & CEO; Maria Teresa Frezza, event manager; Elisabetta Savoia, event specialist. Production Video Groenlandia  Simone Godano, director; Leonardo Godano, exec producer; Cecilia Passa, producer; Leonardo Mirabilia, DP; Enrico Munarini, editor.

    Media Type:Film: Short
    ScreenWork Categories:Short film



    Merman Serves As Hybrid Agency-Production Co. For Blink Home Security Campaign

    Thursday, December 26, 2024

    Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.

    Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.

    “We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”

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