Sunday, February 18, 2018
You are here:

PRETTYBIRD's Eric Wareheim Directs "Wedding" For BMW, KBS

By

Robert Goldrich
Monday, Oct. 23, 2017

1339 views

Log in or register now!

To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative agency KBS have created a humorous campaign directed by Master of None’s Eric Wareheim via production house PRETTYBIRD.

The premise is that the warranty helps customers feel so good about their decision to buy a used BMW they will “never want to stop driving.” That even applies to this spot titled “Wedding” in which a father brings the bride down the aisle in a pre-owned BMW.

The car itself becomes a comedic character/prop in the commercial.

Credits

Client BMW Certified Pre-Owned Vehicles Agency KBS Patrick Scissons, chief creative officer; Chris Polychronopoulos, executive creative director; Frank Cartagena, Sam Shepherd, group creative directors; John Hagerty, associate creative director/art director; Chris Wernikowski, sr. copywriter; Fanny Josefsson, copywriter; Ilana Wolstein, art director; Madison Wharton, head of production; Daniel Roverski, sr. content producer; Miriam Hamarneh, integrated producer. Production PRETTYBIRD Eric Wareheim, director; Toby Irwin, DP; Susanne Hargrove, exec producer; Bernard Rahill, line producer. Editorial Beast Editorial Merritt Duff, editor; Melissa Lubin, exec producer; Jennifer Gothard, sr. producer. Music Extreme Music Audio Post Sound Lounge Tom Jucarone, mixer; Alicia Rodgers, producer. Color Company 3 Tom Poole, colorist. Finishing Method Stuart Robinson, exec producer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/73721/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/73721/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/73721/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/73721/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Feb. 18, 2018

A wave of feverish anticipation, fawning critical acclaim and...

Sunday, Feb. 18, 2018

Ferocious female-led tragicomedy “Three Billboards Outside Ebbing,...

Sunday, Feb. 18, 2018

For the fourth time in his illustrious career, Roger Deakins, ASC, BSC,...

Saturday, Feb. 17, 2018

The Weinstein Co. thought it had found a path to survival. A group of...

Saturday, Feb. 17, 2018

Friday's election-interference indictment brought by Robert Mueller, the U...

Friday, Feb. 16, 2018

A gold medal used to be the golden ticket for lucrative endorsements —...

Recent SPW Releases

Friday, Feb. 16, 2018

The Motion Picture Sound Editors (MPSE) today announces presenters for the...

Thursday, Feb. 15, 2018

For the first time, the annual Make-Up Artists & Hair Stylists Guild (...

Thursday, Feb. 15, 2018

The One Club for Creativity, global peace organization PartnersGlobal and...

Wednesday, Feb. 14, 2018

Dalet, a leading provider of solutions and services for broadcasters and...

Wednesday, Feb. 14, 2018

Rodeo FX was recognized with a win last night at the Visual Effects...

Top