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Pitch, Hungry Man Team On Quicken Loans Campaign Tied Into Paramount's "Star Trek Beyond"

By

Robert Goldrich
Tuesday, Jul. 5, 2016

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Retail mortgage lender Quicken Loans has entered into a promotional partnership with Paramount Pictures in advance of the July 22nd U.S. theatrical release of Star Trek Beyond. Rocket Mortgage by Quicken Loans, a fully online mortgage experience, is rolling out two new television spots, and a digital media sweepstakes offering fans the opportunity to win Star Trek-themed prizes, including tickets to the world premiere of Star Trek Beyond in San Diego.

The set of :30 and :60 commercials, created by Culver City, Calif.-based agency Pitch and directed by Dave Laden of Hungry Man, introduce a Vulcan couple (and their family pet) on their journey to purchase a more accommodating dwelling. In the “Doors” spot, we see how their current residence has become a bit cramped. The couple ultimately determines Rocket Mortgage is indeed the best and most logical way to help them secure financing for a new earthly home.

“This Rocket Mortgage campaign is clever, creative and sure to amuse and excite Star Trek fans just ahead of the release of the new film,” said LeeAnne Stables, president of worldwide marketing partnerships for Paramount Pictures.

Jay Farner, president and chief marketing officer for Quicken Loans, stated, “The decision to partner with Paramount Pictures was a logical one. Rocket Mortgage’s technology is light years ahead of its time – making it a perfect fit with the high-tech Star Trek universe. The mortgage process can be intimidating, even for the impassive Vulcan species, and the simplicity and transparency of Rocket Mortgage empowers clients to navigate the process experience with confidence.” 

From Paramount Pictures and Skydance, Star Trek Beyond is a Bad Robot, Sneaky Shark, Perfect Storm Entertainment production. The film stars John Cho, Simon Pegg, Chris Pine, Zachary Quinto, Zoë Saldana, Karl Urban, Anton Yelchin and Idris Elba. Directed by Justin Lin, the third film in the franchise series is produced by J.J. Abrams, Roberto Orci, Lindsey Weber, and Lin; and executive produced by Jeffrey Chernov, David Ellison, Dana Goldberg, and Tommy Harper. Based upon “Star Trek” created by Gene Roddenberry, the screenplay is written by Simon Pegg and Doug Jung.

Credits

Client Rocket Mortgage by Quicken Loans Agency Pitch, Culver City, Calif. Rachel Spiegelman, president; Michael Kadin, chief creative officer; Sara Bamossy, chief strategy officer; Kimberly Linn, creative director; Katie Roberts, copywriter; David Dubois, sr. art director; Elyssa Seidman, strategist; Julie Salik, director of broadcast. Production Hungry Man Dave Laden, director; Neil Shapiro, DP; Dan Duffy, exec producer; Caleb Dewart, producer. Editorial Rock Paper Scissors Christjan Jordan, editor; Helena Lee, exec producer; Pieter Viljoen, assistant editor; Shada Shariatzadeh, editorial producer. Postproduction a52 Paul Yacono, colorist. Animation and VFX a52 Patrick Nugent, exec producer; Kim Christensen, head of production; Jamie McBriety, VFX producer; Chris Moore, Gavin Camp, VFX supervisors/artists; Andy Wilcoff, CG supervisor. Audio Post Lime Loren Silber, mixer. Music Elias Arts

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