Monday, May 21, 2018
You are here:

Pitch, Hungry Man Team On Quicken Loans Campaign Tied Into Paramount's "Star Trek Beyond"


Robert Goldrich
Tuesday, Jul. 5, 2016


Log in or register now!

Retail mortgage lender Quicken Loans has entered into a promotional partnership with Paramount Pictures in advance of the July 22nd U.S. theatrical release of Star Trek Beyond. Rocket Mortgage by Quicken Loans, a fully online mortgage experience, is rolling out two new television spots, and a digital media sweepstakes offering fans the opportunity to win Star Trek-themed prizes, including tickets to the world premiere of Star Trek Beyond in San Diego.

The set of :30 and :60 commercials, created by Culver City, Calif.-based agency Pitch and directed by Dave Laden of Hungry Man, introduce a Vulcan couple (and their family pet) on their journey to purchase a more accommodating dwelling. In the “Doors” spot, we see how their current residence has become a bit cramped. The couple ultimately determines Rocket Mortgage is indeed the best and most logical way to help them secure financing for a new earthly home.

“This Rocket Mortgage campaign is clever, creative and sure to amuse and excite Star Trek fans just ahead of the release of the new film,” said LeeAnne Stables, president of worldwide marketing partnerships for Paramount Pictures.

Jay Farner, president and chief marketing officer for Quicken Loans, stated, “The decision to partner with Paramount Pictures was a logical one. Rocket Mortgage’s technology is light years ahead of its time – making it a perfect fit with the high-tech Star Trek universe. The mortgage process can be intimidating, even for the impassive Vulcan species, and the simplicity and transparency of Rocket Mortgage empowers clients to navigate the process experience with confidence.” 

From Paramount Pictures and Skydance, Star Trek Beyond is a Bad Robot, Sneaky Shark, Perfect Storm Entertainment production. The film stars John Cho, Simon Pegg, Chris Pine, Zachary Quinto, Zoë Saldana, Karl Urban, Anton Yelchin and Idris Elba. Directed by Justin Lin, the third film in the franchise series is produced by J.J. Abrams, Roberto Orci, Lindsey Weber, and Lin; and executive produced by Jeffrey Chernov, David Ellison, Dana Goldberg, and Tommy Harper. Based upon “Star Trek” created by Gene Roddenberry, the screenplay is written by Simon Pegg and Doug Jung.


Client Rocket Mortgage by Quicken Loans Agency Pitch, Culver City, Calif. Rachel Spiegelman, president; Michael Kadin, chief creative officer; Sara Bamossy, chief strategy officer; Kimberly Linn, creative director; Katie Roberts, copywriter; David Dubois, sr. art director; Elyssa Seidman, strategist; Julie Salik, director of broadcast. Production Hungry Man Dave Laden, director; Neil Shapiro, DP; Dan Duffy, exec producer; Caleb Dewart, producer. Editorial Rock Paper Scissors Christjan Jordan, editor; Helena Lee, exec producer; Pieter Viljoen, assistant editor; Shada Shariatzadeh, editorial producer. Postproduction a52 Paul Yacono, colorist. Animation and VFX a52 Patrick Nugent, exec producer; Kim Christensen, head of production; Jamie McBriety, VFX producer; Chris Moore, Gavin Camp, VFX supervisors/artists; Andy Wilcoff, CG supervisor. Audio Post Lime Loren Silber, mixer. Music Elias Arts

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, May. 21, 2018

Mass Appeal, an urban culture-focused media and entertainment company, has...

Monday, May. 21, 2018

When the filmmaking Duplass brothers sat down to list their top 10 movies...

Monday, May. 21, 2018

The 2018 Billboard Music Awards paid tribute to the students and teachers...

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Sunday, May. 20, 2018

Peabody Award winners and nominees were celebrated at a gala evening event...

Saturday, May. 19, 2018

A tumultuous Cannes Film Festival concluded Saturday with the Palme d'Or...

Recent SPW Releases

Monday, May. 21, 2018

LumaForge announced today that Krysta Masciale will join the company as...

Friday, May. 18, 2018

Dimenco, an international pioneer in display technologies and fully owned...

Friday, May. 18, 2018

Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...

Thursday, May. 17, 2018

When presented with a ‘drawing-a-day’ challenge by fellow animators,...

Thursday, May. 17, 2018

SIGGRAPH 2018 , the world’s leading showcase of digital art created using...