Peter Thwaites of The Corner Shop directed this aspirational TV commercial for the University of Phoenix that shows vignettes of hard-working people striving to better themselves, all tied together with an updated version of the classic “The Wizard of Oz” song “If I Only Had a Brain.”
Music/sound shop on the spot, titled “More Than Brains,” was We Are Walker. Conceived by agency 180LA, the piece was named Best in Show at the 2016 AMP Awards for Music and Sound.
Client University of Phoenix Agency 180LA William Gelner, chief creative officer; Eduardo Marques, Rafael Rizuto, executive creative directors; Wilson Mateos, creative director; Josh Hacohen, copywriter; Karine Grigorian, art director; Natasha Wellesley, head of integrated production; Calleen Colburn, executive producer; Dominique Anzano, sr. producer. Mike Harris, global chief strategy officer. Production The Corner Shop Peter Thwaites, director; Joost Van Gelder, DP; Anna Hashmi, exec producer; Suzie Tedesco, line producer. Editorial Cut+Run Steve Gandolfi, editor; Carr Schilling, exec producer; Luc Giddens, assistant editor; Remy Foxx, producer. VFX/Post The Mill Adam Scott, colorist. Online/VFX Jogger Dave Parker, Henry/Flame artist; Rich Rama, exec producer. Audio Post Lime Studios Rohan Young, mixer; Ben Tomastik, assistant mixer; Susie Boyajan, exec producer. Music/Sound We Are Walker Sara Matarazzo, producer; Roarke, vocals and composer. Josh Hacohen, Roarke, lyrics. Song Title “More Than Brains”
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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