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The Perlorian Brothers Realize "Ambition" For Sprite

By

Robert Goldrich
Friday, Mar. 11, 2016

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A youngster picks a bottle of Sprite off of a tree branch, ready to drink the ripe beverage only to be interrupted by an elderly gent who relates a charmingly odd tale about a boy who rather than drink a bottle of Sprite decides to sell it and earns enough to buy two bottles. He then sells those two bottles and over the years amasses a million bottles.

However, this offbeat fable has fallen on deaf ears as we hear a burp, signaling that our original lad has decided to enjoy his handpicked libation.

The Perlorian Brothers of production house MJZ directed this spot titled “Ambition” for ad agency hello.

Credits

Client The Coca-Cola Company/Sprite Agency hello Ricardo Armentano, Walter Aregger, Hernan Ibarra, creative team; Gustavo Orueta, Chacho Verni, producer. Production MJZ The Perlorian Brothers, directors; David Zander, president; Eriks Krumins, exec producer; Chris McBride, line producer; Sebastian Pffaffenbichler, DP; Rodrigo Martirena, production designer; Flora Fernandez Marengo & Majo Garofali, exec producers (Labhouse); Agustin Ortiz Byrne, line producer (Labhouse).  Editorial Emiliano Fardaus, editor.

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