This spot showing a fish gliding down a playground slide and across the floor epitomizes the essence of “smooth,” underscoring the smoothness of payment services for online storefronts provided by Swedish e-commerce company Klarna.
The Perlorian Brothers of MJZ directed “Fish” for agency DDB Stockholm.
Client Klarna Agency DDB Stockholm Tomas Granath, art director; Martinu Lundgren, copywriter; Mattias Bengtsson, producer. Production MJZ The Perlorian Brothers, directors; Helen Kenny, exec producer; Yann Gorriz, producer. CG/Post Glassworks Jane Bakx, exec producer; Christian Downes, producer; Rüdiger Kaltenhauser, CG, animation, styling and lighting; Dan Hope, CG modeling, animation and lighting; Martin Chatterjee, CG rigging; Roman Vrbovsky, CG modeling; Vaclav Cizkovsky, CG styling; Ally Burnett, compositing; Jonny Thorpe, color grading. Sound Design Redpipe Voiceover Michael Hayes, Soho Voices. Online DDB House Lukas Thuvesson. Music Deadmono.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
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