Period Equity's "Periods are Not a Luxury. Period."
Amber Music scored this public service advocacy spot which points out that 36 states have a Tampon tax, which unfairly targets half the population. A Tampon is found in a jeweled enclosure because it is taxed like a luxury. It's a ludicrous tax, as reflected with a tongue-in-cheek sense of humor in this spot directed by Melanie Bridge of The Sweet Shop for agency J. Walter Thompson New York.
Music/Sound: Amber Music, New York; Mike Perri, producer/music supervisor; Michelle Curran, exec producer/creative director Audio Post: Heard City, New York; Jodi Levine, mixer Agency: J. Walter Thompson New York Production: The Sweet Shop, Hollywood, Calif. Melanie Bridge, director
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