Volkswagen of America is debuting “Rain,” a spot promoting its new bumper-to-bumper vehicle warranty.
Directed by Lance Acord of Park Pictures, the :60 from Deutsch recaptures the spirit of music festivals of the 1960s and celebrates the heritage of the brand. Highlighting the microbus, since it has been a cultural icon, VW is bringing us back to a time of love and harmony and putting its drivers first–hence the rollout of the automaker’s People First Warranty.
Client Volkswagen of America Agency Deutsch Pete Favat, chief creative officer, North America; Todd Riddle, executive creative director; Heath Pochucha, group creative director; Paul Oberlin, creative director/art director; Matt Sherman, creative director/copywriter; Doug Pedersen, art director; Tim Gillingham, copywriter; Vic Palumbo, director of integrated production; Margaret Nickerson, executive integrated producer; Samantha Bonom, sr. integrated producer; Eryk Rich, music supervisor; Chase Butters, music producer Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Anne Bobroff, head of production; Caroline Kousidonis, line producer. Editorial Rock Paper Scissors Adam Pertofsky, editor; Marjorie Sacks, Martin Hsieh, assistant editors; Dre Krichevsky, producer; Rana Martin, exec producer; Shada Shariatzadeh, head of production; Linda Carlson, Jennifer Sofio Hall, managing directors. Postproduction/VFX a52 Patrick Murphy, VFX supervisor/2D VFX artist; Andy Wilkoff, CG lead, 3D artist; Manuel Guizar, CG lead, 3D artist; Stefan Gaillot, Kevin Stokes, Michael Plescia, Michael Vaglienty, 2D VFX artists; Dustin Mellum, Tom Briggs, Mike Bettinardi, Michael Cardenas, Joseph Chiechi, 3D artists; Michael Steinmann, producer; Andrew Rosenberger, production coordinator; Patrick Nugent, Kim Christensen, exec producers; Linda Carlson, Jennifer Sofio Hall, managing directors. Color Company 3 Tim Masick, colorist; Ashley McKim, global EP, commercials; Alexandra Lubrano, producer. Audio/Sound Design Barking Owl Morgan Johnson, sound designer; Patrick Navarre, mixer; Kelly Bayett, creative director/EP; Ashley Benton, producer. Music (Licensed) “With a Little Help From My Friends” Joe Cocker, artist; John Lennon, Paul McCartney, composers. Sony ATV, publisher; UMG, label.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
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