Saturday, December 16, 2017
You are here:

Park Pictures' Terri Timely Duo Provides Perspectives On The Vast IBM Cloud For Ogilvy NY

By

Robert Goldrich
Monday, Apr. 18, 2016

1289 views

Log in or register now!

Directing duo Terri Timely of Park Pictures takes an architectural look at the world of the vast IBM Cloud in this :60 titled “Designed for Data” out of Ogilvy NY. The spot utilizes Terri Timely’s signature clever visual composition to snapshot the limitless array of data that can be stored in the IBM Cloud. Within a continuous shot panning out, we see a sleek warehouse with a meticulously constructed lineup of vignettes building upon one another, magnifying the depth and variety of businesses’ usage of the cloud. 

The IBM campaign also includes three Terri Timely-directed :30s that highlight real customers, including “Built for Transformation,” “Ready for New Business Models,” and “Spotlight on Dark Data.”

Credits

Client IBM Agency Ogilvy New York Steve Simpson, chief creative officer, North America; Jeff Curry, executive creative director, lead creative on IBM; Mark Koelfgen, executive creative director; Laurence Gega, Jason Slack, creative directors; Rebecca Patrick, creative manager; Steve Ford, executive producer. Production Park Pictures Terri Timely, director; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Bobroff, head of production; Michelle Currinder, producer. Editorial Friendshop! Ben Suenaga, editor; Melissa Mapes, editorial exec producer; Garrett Crabb, editorial producer. VFX Art Jail Steve Mottershead, VFX creative director/owner; John Skeffington, VFX head of production

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/66608/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/66608/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/66608/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/66608/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Thursday, Dec. 14, 2017

The Federal Communications Commission repealed the Obama-era "net...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Top