Saturday, December 16, 2017
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Park Pictures' Tag Tagholm Directs TalkTalk Xmas Spot For CHI & Partners


Robert Goldrich
Thursday, Nov. 16, 2017


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Director Tom Tagholm of Park Pictures reunites with telecommunications brand TalkTalk on a holiday spot titled “This Is Christmas” out of CHI & Partners, London. This candid, unscripted TV commercial reveals what Christmas really looks like in one British family home, when the filmmakers are out of sight. 

Created by advertising agency CHI & Partners, the :60 offers an intimate, honest insight into the laughter, chaos and touching moments of the festive season as experienced by a family in the UK.
This marks the return of the family, including their dog Elvis, as featured in TalkTalk’s 2016 “This Stuff Matters” campaign which was shot using the same fly-on-the-wall camera technique, also directed by Tagholm for CHI & Partners.


Client TalkTalk Agency CHI&Partners, London Micky Tudor, Yan Elliott, executive creative directors; Danny Hunt, creative director/creative; Jim Bolton, creative director; Emily Hendrey, Adam Henderson,producers; Hannah Greene, production assistant Production Park Pictures Tag Tagholm, director; Robin Horn, DP; Jackie Kelman Bisbee, exec producer; Fran Thompson, Stephen Brierley, producers. Editorial Stitch Tim Hardy, editor. Postproduction Big Buoy Ben Spalding, producer; Chris Major, Antonio Jiminez, Douglas Haynes, Matt Clarke, Flame VFX. Color Grade Smoke & Mirrors Mark Meadows, colorist. Audio Post Wave Parv Thind, Aaron Reynolds, Ed Downham, audio. Music Leland Music

Category of ScreenWork: 


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