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Park Pictures' AG Rojas Directs Florence + The Machine's "Sky Full Of Song"

By

Robert Goldrich
Tuesday, Apr. 24, 2018

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Director AG Rojas, represented by Park Pictures, unveils Florence + The Machine’s latest track “Sky Full of Song” with an inspired grayscale art film.. Chock full of metaphor borrowed from the song’s lyrics, Rojas pairs still life, psychedelic swirls and the unusually still figure of Florence, immobile on a hardwood floor. The song and music video were released for the recent annual Record Store Day on April 21, 2018, where a limited edition, double A-side 7” vinyl of the track became available.

Rojas refined his career as a music video director, working with artists such as Jack White, Spiritualized, Purity Ring, Gil Scott-Heron, Kamasi Washington and Emeli Sande. Since signing with Park Pictures, Rojas has directed spots for Apple, Gatorade, and the Duracell spot, “Trust Your Power” with Derrick Coleman, which became a viral sensation leading up to the 2014 Super Bowl, reaching over 22 million views on YouTube. In 2017, Rojas earned his first DGA Award nomination for the spots: S7 Airlines’ “The Best Planet” for Wieden+Kennedy Amsterdam, and Samsung’s “The Snail” out of Leo Burnett USA. 

Credits

Client/Label Republic Artist Florence + The Machine Production Park Pictures AG Rojas, director; Jackie Kelman Bisbee, Alex Fisch, exec producers; Evan Prosofsky, DP; Chris Jones, production designer; Joe Faulstitch, line producer.

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