Outsider Director James Rouse, adam&eveDDB Take Waitrose Campaign Under The Mistletoe
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Robert Goldrich3129 views
British supermarket chain Waitrose & Partners is offering shoppers a playful reminder of the role food plays in the rituals and traditions of Christmas in its 2018 “Too good to wait” Christmas campaign, created by adam&eveDDB London.
The campaign features spots directed by James Rouse of production house Outsider, including “Mistletoe” in which a couple at an Xmas gathering pause under the mistletoe to have a romantic first kiss. On hearing the call from the dining room that the turkey is ready, however, the woman rushes off to eat a succulent Cranberry Burst Turkey Parcel instead.
Client Waitrose & Partners Agency adam&eveDDB London Richard Brim, chief creative officer; Feargal Balance, Patrick McClelland, creative directors; Sali Horsey, copywriter; Zoe Nash, art director; David Golding, chief strategy officer; Louise Richardson, Chris Battye, producers. Production Outsider James Rouse, director; Benji Howell, producer; Stephen Keith Roach, DP. Editorial Work Editorial Bill Smedley, Art Jones, editors. Postproduction Framestore Josh King, post producer; Steffan Perry, colorist. Music SIREN Audio Post Factory Studios Anthony Moore, Dan Beckwith, mixers.