This OREO TV ad titled “The Fair” broke ahead of Tuesday’s U.S. elections. The animated modern-day fable portrays two “rival” characters, an elephant and donkey, who initially disagree and are fighting against each other–even though they have the same goal. Eventually the pair realizes they can only achieve their goal by working together, and then they are able to collaborate to make a meaningful impact.
“Most Americans are unified in their belief we need to come together as a nation and find ways to respect one another more, regardless of our personal beliefs or differences. As a brand, we believe a message of coming together and restoring civility is needed now more than ever,” said Justin Parnell, sr. director, OREO Brand. “OREO has always used its voice as a platform to spread positive messages, and encourage togetherness among people, and we are excited to share this creative with our fans and followers.”
Oreo parent Mondelēz International and The Martin Agency teamed up with visual effects studio Framestore to bring the animated atmosphere to life. Normally, a production of this size and complexity takes between 10-12 weeks. Framestore pulled off the effort in a record six-week sprint. Murray Butler and Andy Rowan-Robinson served as directors via Framestore Pictures.
