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OneNinth Media Produces IMAX Countdown For "Suicide Squad"


Robert Goldrich
Thursday, Aug. 18, 2016


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OneNinth Media, an El Segundo, Calif.-based creative agency and production company, turned out the newest customized IMAX countdown trailer, this time for the release of Warner Bros./DC Comics’ Suicide Squad. Sound design was crafted, concepted and produced by Jay Nierenberg of Sublime Sound.

The countdown is currently playing in IMAX theaters prior to each screening of Suicide Squad. OneNinth’s team constructed an entire 3D environment, with multiple sets, and broke free of the traditional linear camera movement to create a rollercoaster feel as the viewer, in first person POV, breaks out of the Arkham Asylum and into the city.  

This new countdown features nearly nine million polygons and literally thousands of texture maps--over 20 times that of any previous countdown.  Add on top of that the most diverse color palette, and fully modified fonts and numbers to match the Suicide Squad marketing campaign.


Client IMAX Production Company/VFX OneNinth Media (repped by Maria Elgar/Hardtribe Creative Representation); Sound Design Sublime Sound Jay Nierenberg

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