The Body Shop is relaunching a 100% rejuvenated Body Butter with a North American campaign featuring this music video anthem, “Spread Love.”
Created by women-owned agency Odysseus Arms, Spread Love is the music clip directed by Alan Ferguson (known for his work with Beyonce, Lizzo and Janelle Monáe), famed choreographer Jemel McWilliams, and a cast of diverse TikTok creators–who bring to life the idea that taking care of yourself allows you to spread love and positive influence out in the world. Beacon Street Studios served as music/sound house for the video.
“Spread Love” was born from Odysseus Arms’ strategic process called Third3ye™, which builds campaigns around participation and feedback from real people. A diverse group of young, smart, and ethically-engaged women aged 20-24 (The Body Shop’s target audience) advised on everything from the Body Butter product to product messages and scent preferences. They also evaluated a range of creative campaign ideas, with “Spread Love” being the clear winner that resonated the most due to its motivating and participatory approach. Third3ye™ is a collaborative process that puts empathy and the people the agency is creating for at the center.
Credits
Client The Body Shop Agency Odysseus Arms, San Francisco Libby Brockhoff, co-founder, CEO, head of art; Franklin Tipton, co-founder, chief creative officer, head of copy; Jeff Kwiatek, associate creative director; Shirley Liang, producer; Jim Nelson, Gabriel Longhini Barberio, copywriters; Bruno Pepe, art director. Production SecretDoor LA Alan Ferguson, director; Molly Bohas, exec producer; Alex P. Wilson, line producer; Tehillah De Castro, DP; Jemel McWilliams, choreographer; Wintter Alex, head wardrobe stylist; Paua Loos, production designer. Mel Anderson, first AD; Ruby Green, production manager; Otibho Okojie, production coordinator. Editorial Sunset Edit Deji LaRay, editor. TikTok Content Creators Cast Tracy “OJ” Joseph, Layla Muhammed, Sunjai Williams, Amari Smith. Dance Cast Marri Cleghorn, Sadyr Diouf, Corynn Gearheart, Lila Jackson, Tajzon James, Tammuz Lee, Jacqueline “Jackie” Pipkins, LaSoul the Pale Horst, Russell Ridgeway, Tatiana Tovar, Bianca Vallar, Jai Yunae, Sterling Amara. Music/Sound Beacon Street Studios, Venice, Calif. Beacon Street Studios, “Spread Love” song, featuring DJ Biff Chitlins Audio Post Sunset Edit, Los Angeles Deji LaRay, mixer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
