As we approach Earth Day in April, FedEx has launched “Camper Scouts,” a spot in the “Where Now Meets Next” campaign from BBDO New York.
Directed by Noam Murro of Biscuit Filmworks, the film features a Camper Scout troop who spreads the word about a sustainable camping supply store to their entire global network after seeing a new FedEx EV parked out front. Such a dramatic increase in reach can be problematic for small businesses that are not prepared. Good thing FedEx has the network to help them deliver worldwide, while also making sustainability a priority with more electric vehicles and new reusable packaging. These sustainability efforts are part of the brand’s larger 2040 goal for carbon neutral operations.
The spot launches approximately one year after FedEx’s 2040 pledge and will continue to ramp up as we approach Earth Day in April.
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, EVPs, executive creative directors; Greg Gerstner, Banks Noel, SVPs, creative directors; Alex Gianni, EVP director of content production; Maria Real, executive producer; Lizzy Lehn, producer; Julia Millison, sr. music producer. Production Company Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing partner, exec producer; Andrew Travelstead, exec producer; Sean Moody, head of production; Emily Skinner, producer; Jennifer Berry, production supervisor. Editorial Rock Paper Scissors Damion Clayton, editor; Sebastian Zoltoff, assistant editor; Justin Kumpata, exec producer/head of production; Eve Kornblum, managing director; Adam Parker, producer. VFX Fancy VFX Randie Swanberg, executive creative director/founder; Alex Tracy, head of production; Graham Dunglinson, exec producer; Mario Caserta, owner/EVP, lead Flame artist; Janine Conway, sr. producer; Alanna Morton, production coordinator; Sungtae Will Kim, designer/2D animator; Mark Woit, Marc Goldfine, Flame artists; Andrew Santanastaso, tech ops. Color Color Collective Alex Bickell, colorist; Claudia Guevara, exec producer. Audio Heard City Keith Raynaud, mixer/sound designer; Sasha Awn, exec producer.
American Family Insurance connects with Marvel Studio’s Captain America: Brave New World--which hits theaters this week (2/14)--on a campaign which reflects the parallels between the insurance company’s Red Roofline and Captain America’s iconic shield as trusted symbols of protection.
This :45 cinema ad features original footage with Anthony Mackie as Captain America in an action-packed sequence that concludes at a family’s home. Introduced by American Family Insurance’s distinctive musical jingle, we hear a voiceover reminding viewers “Life’s better when you’re under our roof because we help protect your dreams.” As Captain America checks on the family, their son remarks, “I like your shield.” Captain America looks upward to the red roof and responds, “I like yours, too.” The ad ends with the company logo and its long-running tagline, “Insure carefully, dream fearlessly.”
The :45 cinema spot and :30 TV version were directed by Anthony Leonardi III via production house Eleanor for ad agency Elite Media.
