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Niclas Larsson Directs "Song of The Open Road" For Volvo, Grey NY


Robert Goldrich
Tuesday, Aug. 30, 2016


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Drawing inspiration from Walt Whitman’s “Song of The Open Road” poem, this short film introduces us to a writer who too is seeking inspiration as he grapples with his latest work, which he shares in draft version with an interested waitress.

As the writer’s story unfolds--narrated by actor Josh Brolin--we see the opportunity for adventure on the open road, which dovetails with what one can experience in the new Volvo S90 luxury sedan.

Niclas Larsson directed via Anonymous Content/Iconoclast for agency Grey New York, with cinematography by Oscar-nominated Jeff Cronenweth, and music from Hollywood composer Dan Romer. 


Client Volvo Agency Grey New York Andreas Dahlqvist, chief creative officer; Matt O’Rourke, executive creative director; Denise O’Blenes, art director; Walt Whitman, writer (poem “Song of the Open Road”). Production Iconoclast/Anonymous Niclas Larsson, director; Jeff Cronenweth, DP. Executive Production Townhouse Bennett McCarroll, Townhouse president; James McPherson, director of integrated production; Lauren Tuttman, Erik Iverson, producers; Jacob Herman, assistant producer; Josh Rabinowitz, director of music; Ben Dorenfeld, music producer. Editorial UpperCut Alvaro Del Val, editor. Music Dan Romer, composer. Original song: "The East and West Are Mine"  Audio Post Heard City, New York Dan Flosdorf, mixer. Principal Talent John Meyer; Josh Brolin (voiceover).


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