Saturday, December 16, 2017
You are here:

Nice and Company Scales Mountains For Crystal Geyser


Robert Goldrich
Thursday, Jun. 30, 2016


Log in or register now!

Conceived by San Francisco agency Nice & Company, this 30-second spot “From Here To There To You” for Crystal Geyser Alpine Spring Water used four DJI Ronin drones to capture dramatic footage from the Mount Shasta and Mount Whitney springs, eventually sweeping down to a young woman enjoying a bottle of the refreshing H20 on the beach.  

“We decided to focus on the unique differentiator that Crystal Geyser offers in that the water is truly bottled directly at the source.  With so many water companies, you really don’t know what you’re getting, and we wanted to show the beauty of the majestic landscapes where Crystal Geyser water comes from,” said Nice & Company’s ECD Doug Finelli.

Brendan Williams directed and shot the commercial via production house A Common Thread.


Client Crystal Geyser Agency Nice and Company, San Francisco Doug Finelli, executive creative director; Val Beckwith, sr. art director; Troy Courtney, producer. Production A Common Thread Brendan Williams, director/DP; Jason Richardson, line producer. Postproduction Troy Courtney, offline editor, compositor; Brian Collins, compositor. Sound Design Ross Batten Audio Post John Chominsky, mixer. Color Apache

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...