New Web Video: Gillette BODY’s "100 Years of Hair"
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Robert Goldrich2841 views
Oh Yeah Wow’s Darcy Prendergast via Caviar Brussels directed this digital video for Grey London. We are taken through the decades as man’s grooming habits have changed dramatically--from the “Pepe Le Pew” mustache to the handle bar. We see these changes on the face of a single stationary guy (model Bobby Sabel).
Gillette has been there all along and has changed with the times over the past century. Now the brand, which has adapted to all the styles, has introduced Gillette BODY in response to the latest trend, body shaving. Gillette BODY is the brand’s first razor built for the terrain of the male body.
Client Gillette BODY Agency Grey London Will Adam, creative director; Dominic Butler, copywriter; Liam Riddler, art director; Emma Fasson, producer. Production Caviar Brussels Oh Yeah Wow, director; Geert De Wachter, producer; Steven Frederick, DP. Editorial Helena Overlaet-Michiels, editor.